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Public Relations Concentration

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The following eight-semester schedule of courses provides a recommended framework for completing this program of study in four years.

Freshman Year

First Semester - 16 credits
Course Credits

UNI 100 First-Year Seminar                                                          

1 cr.

ENG 101 English Composition I

3 crs.

COM 100 Perspectives on Communication                                 

3 crs.

COM 101 Oral Communication

3 crs.

General Education Courses

6 crs.

 

 

Second Semester - 15 credits
Course Credits

ENG 102 English Composition II                                                    

3 crs.

COM 106 Introduction to Mass Communication

3 crs.

General Education Courses

9 crs.

Sophomore Year

Third Semester -- 15 credits
Course Credits

Specialized Writing Elective                                                            

3 crs.

COM 203 Introduction to Public Relations

3 crs.

General Education Courses and/or Minor and/or Elective Courses 9 crs.

 

 

Fourth Semester - 15 credits
Course Credits

COM 303 Public Relations Applications                                                            

3 crs.

ART 127 Intro to Graphic Design

3 crs.

General Education Courses and/or Minor and/or Elective Courses

9 crs.

 

Junior Year

Fifth Semester - 15 credits
Course Credits 

COM 381 Communication Research and/or Specialized
Writing Elective and/or General Education Courses,
Minor OR Elective Courses        

15 crs.

 

Sixth Semester - 15 credits
Course Credits 

COM 350 Persuasion                                                                

3 crs.

COM 370 Communication Law and Policy

3 crs.

COM 381 Communication Research and/or Specialized
Writing Elective and/or General Education Courses,
Minor OR Elective Courses

9 crs.

 

Senior Year

Seventh Semester - 15 credits
Course Credits

COM 436 PR Cases and Problems                                                

3 crs.

COM 499 Career Design Strategies and/or COM 490 Communication Theory and/or
COM 381 Communication Research and/or Specialized Writing Elective and/or
General Education Courses, Minor or Elective Courses

12 crs.

 

Eighth Semester - 15 credits
Course Credits

COM 438 PR Campaign Management                                           

3 crs.

COM 499 Career Design Strategies and/or COM 490 Communication Theory and/or
COM 381 Communication Research and/or Specialized Writing Elective and/or
General Education Courses, Minor or Elective Courses

12 crs.

 

General Education Options (12 crs.):

ENG 102 Intermediate Composition (3 crs.), COM 230 Argumentation and Debate (3 crs.). Choose one: any approved course in ethics, values and multicultural awareness (3 crs.). Choose one: any approved course in the humanities, social science or fine arts (3 crs.).

Additional Requirements (not counted toward the General Education requirements):

Special Experience Course (One course required) - COM 499 Career Design Strategies

Upper-Division Writing Component Courses (Two courses required) - COM 490 Communication Theory and one of the following: COM 331 Radio/TV Writing Commercials, COM 332 Radio/TV  Writing News, COM 335 Radio/TV Writing Drama, COM 461 Communication Criticism

Laboratory Course (One course required) - any approved laboratory course

Specialized Writing Electives (Two courses required) - ENG 167 OR 169 (students cannot receive major credit for both of these courses), COM 331 Radio/TV Writing Commercials, COM 332 Radio/TV Writing News, COM 335 Radio/TV Writing Drama