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Sport Management Studies

Intercollegiate Athletic Association Concentration – Credits:  36 (program code:  0962)

Generalist  Concentration – Credits:  36 (program code:  0963)

Sports Counseling Concentration – Credits:  36 (program code:  0964)

Letter of Completion – Intercollegiate Athletic Administration – Credits:  12 (program code: 0881)


Program Description

The sport management studies curriculum was created especially for presentation via the Internet. Sport management theory and principles are presented with streaming video, narrated PowerPoint presentations and online forums. Threaded discussion groups, chat rooms and email allow the cohorts to communicate and interact, adding unique insight into the discussion. Students have the option of completing the specialist concentration, the intercollegiate athletic administration concentration, or the sports counseling concentration. Program length is approximately 13 consecutive months, with new cohorts beginning in January and July. Cohorts of approximately 35 students each learn and communicate online and regularly function as a group of interactive peers. All students must be enrolled as full-time cohort members. This virtual community creates a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sport industry. A post baccalaureate/post master's letter of completion is also available in intercollegiate athletic administration. Students are eligible for a graduate letter of completion upon completion of 12 credits. The intercollegiate athletic administration track has been developed in consultation with the NCAA.

Program Objectives

  • The primary objective of the Master of Science in Sport Management Studies program is to provide a high-quality sport management educational experience via distance learning methods. To this end, the program is designed to:
  • Enhance the professional development, leadership and management skills and capabilities of the student
  • Prepare the student for leadership positions in the public, private, non profit and commercial sectors of the sport industry
  • Facilitate the student’s integration of sport management theory into practical approaches for meeting the challenges of the various segments of the sports industry
  • Foster the development of proficiencies within the sub-disciplines of socio-cultural aspects of sport, sports public relations, sports marketing, legal aspects of sport, sports finance, sports ethics, and leadership principles and practices in sport
  • Maximize the student’s ability to efficiently generate and manage organizational resources
  • Present course content that has specific, personal applications to each student

Delivery Mode

Global Online (100 percent online delivery)

Admissions Criteria

· Minimum 3.00 undergraduate GPA, based on a 4.00 scale, verified with official transcripts from an accredited university.   (Students who do not meet the minimum GPA requirement but have a minimum GPA above a 2.50 may request consideration by submitting, via email, a resume indicating their experience in the sport industry and a list of at least two professional references.)

· A telephone or email interview with the program director may be required to determine the student's potential success in the Web-based learning environment.

· Graduate School Application plus $25 nonrefundable application fee.

Applicants with sport industry-related experience and a non-sport-related degree (marketing, finance, business, coaching/physical education, public relations, etc.) may be considered for admission.

Applications received by April 1 will receive preference for July admission.  Subsequent applications will be considered until all class openings are filled.

Each concentration requires that students complete 36 credits to meet degree requirements.  The sport management concentration requires students to complete a 12-credit mentorship and the intercollegiate athletic administration and sports counseling concentrations require students to complete four courses in addition to the core requirements. 

Students must complete ALL core curriculum coursework before being allowed to enroll in mentorship, or in sports counseling or intercollegiate athletic administration track courses.  

The course sequences for each concentration are listed below.


Core Curriculum
Course NameCredits
SPT 700 Research Methods in Sports Management
SPT 710 Socio-Cultural Aspects of Sport3
SPT 720 Sport Marketing3
SPT 730 Public Relations in Sports3
SPT 740 Legal Aspects in Sport3
SPT 750 Sport Finance3
SPT 760 Sport Ethics3
SPT 770 Management and Leadership in Sport3

Sports Counseling Concentration (12 credits)
Course NameCredits
CED 780 Issues and Techniques in Counseling Athletes3
CED 781 Sports Counseling Programming3
CED 782 Advanced Issues and Techniques in Counseling Athletes3
CED 788 Contemporary Topics in Counselor Education3

Generalist Concentration (12 credits)
Course NameCredits
SPT 799 Sport Mentorship12

Intercollegiate Athletic Administration Concentration (12 credits)
Course NameCredits
SPT 790 Sport Governance3
SPT 791 Sport Compliance3
SPT 792 Legal Aspects of Equity in Intercollegiate Athletics3
SPT 793 Development of Human Resource Strategies in Intercollegiate Athletics3


Students in the sport management program receive academic and professional advisement from the program coordinator and program faculty. Each student is assigned to an academic adviser from the time he/she is accepted into the program of study. Advisers work with students to discuss, monitor and provide advisement as it relates to their program of study.

Application Questions

School of Graduate Studies and Research
California University of Pennsylvania
Eberly 202B
250 University Ave.
California, PA 15419

Program Coordinator

Robert G. Taylor, Ph.D. (University of Southern Mississippi), M.Ed. (Frostburg State University), B.S. (San Diego State University), Associate Professor
Web Page:

Graduate Program Faculty

For faculty bios, visit:

Carol M. Biddington, Ed.D. (West Virginia University), Associate Professor
Mary Kreis, Ph.D. (University of Miami), M.S. (University of Texas at San Antonio), B.S. (University of Virginia), Associate Professor
Linda Meyer, Ed.D. (Duquesne University), ATC, M.S. (West Virginia University), B.S. (Lock Haven University), Professor
Laura Miller, M.S. Ph.D. (University of Southern Mississippi),  B.S. (Pennsylvania State University – Behrend College), Assistant Professor
Matt Wilson, B.S., M.Ed., Ed.D. ( Georgia Southern University), Adjunct Faculty
Brian D. Wood, Ph.D. (University of New Mexico), M.S. (Minnesota State University, Mankato), B.S. (University of Wisconsin-LaCrosse), Associate Professor