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Sport Management Studies

Intercollegiate Athletic Association Concentration – Credits:  36 (program code:  0962)

Generalist  Concentration – Credits:  36 (program code:  0963)

Strategic Sport Analysis Concentration – Credits: 36 (program code: 0965)

Certificate – Intercollegiate Athletic Administration – Credits:  12 (program code: 0881)

Program Description

The sport management studies curriculum was created especially for presentation via the Internet. Sport management theory and principles are presented with streaming video, narrated PowerPoint presentations and online forums. Threaded discussion groups, chat rooms and email allow the cohorts to communicate and interact, adding unique insight into the discussion. Students have the option of completing the specialist concentration, the intercollegiate athletic administration concentration, or the strategic sport analysis concentration. Program length is approximately 13 consecutive months, with new cohorts beginning in January and July. Cohorts of approximately 35 students each learn and communicate online and regularly function as a group of interactive peers. This virtual community creates a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sport industry. Students are eligible for a graduate certificate of 12 credits in intercollegiate athletic administration. The intercollegiate athletic administration track has been developed in consultation with the NCAA. 

Delivery Mode

Global Online (100 percent online delivery)

Admission Criteria

Admission Requirements (Regular)

  • Bachelor’s degree with a GPA of 3.00 or higher (Students with a GPA below 3.00 may apply for conditional admission)
  • Official transcripts from an accredited undergraduate institution
  • For International Applicants

Conditional Admission Requirements

Conditional Admission may be granted with the following modifications of the Regular Admissions Requirements. Those admitted conditionally based on any missing document/s have up to a maximum of one term to satisfy the requirements:

  • Bachelor’s degree with a GPA under 3.00 will be reviewed for a decision
  • Unofficial transcripts
  • Resume listing at least two professional references

Curriculum - Core

SPT 700 Research Methods in Sports Management
SPT 710 Socio-Cultural Aspects of Sport3
SPT 720 Sport Marketing3
SPT 730 Public Relations in Sports3
SPT 740 Legal Aspects in Sport3
SPT 750 Sport Finance3
SPT 760 Sport Ethics3
SPT 770 Management and Leadership in Sport3

Curriculum - Generalist Concentration (12 credits)

 SPT 799 Sport Mentorship

Curriculum - Intercollegiate Athletic Administration Concentration

  SPT 790 Sport Governance 3
  SPT 791 Sport Compliance  3
  SPT 792 Legal Aspects of Equity in Intercollegiate Athletics 3
  SPT 793 Development of Human Resource Strategies in Intercollegiate Athletics 3

Curriculum - Strategic Sport Analysis Concentration

  SPT 780 Current Trends and Issues in Sport Management  3
  SPT 781 Sports Analytics  3
  SPT 782 Economic Analysis in Sport  3
  SPT 783 Strategic Sport Management  3


Students in the sport management program receive academic and professional advisement from the program coordinator and program faculty. Each student is assigned to an academic adviser from the time he/she is accepted into the program of study. Advisers work with students to discuss, monitor and provide advisement as it relates to their program of study.

How to Apply

  • Complete the Graduate School Application online
  • Submit the non-refundable $25 Application Fee
  • Mail official transcript to:
    • School of Graduate Studies and Research
      California University of Pennsylvania
      Box 91, 250 University Ave.
      California, PA 15419
  • Submit unofficial transcripts and other documents by mail (using the address above, email (, or fax (724-938-5712)

Application Questions

Phone: 724-938-4187

For Additional Information

Phone: 866-595-6348

Program Coordinator

Robert G. Taylor, Ph.D. (University of Southern Mississippi), M.Ed. (Frostburg State University), B.S. (San Diego State University), Associate Professor
          Web Page:

Program Faculty

Carol M. Biddington, Ed.D. (West Virginia University), Associate Professor

Mary Kreis
, Ph.D. (University of Miami), M.S. (University of Texas at San Antonio), B.S. (University of Virginia
), Associate Professor

Linda Meyer,
Ed.D. (Duquesne University), ATC, M.S. (West Virginia University), B.S. (Lock Haven University), Professor

Laura Miller,
M.S. Ph.D. (University of Southern Mississippi),  B.S. (Pennsylvania State University – Behrend College), Assistant Professor

Brian D. Wood,
Ph.D. (University of New Mexico), M.S. (Minnesota State University, Mankato), B.S. (University of Wisconsin-LaCrosse), Associate Professor

For faculty bios, visit: