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A smiling female student drips a chemical into a vial.A smiling female student drips a chemical into a vial.

MKT-Marketing

MKT501 - International Marketing Management

Upon completion of the course, the student will be able to evaluate and make recommendations and decisions concerning the strategy and tactics of real-life targeting and marketing mix development for both global and country-specific markets. Prerequisite: MKT 300. (3 crs.)

MKT711 - Marketing Management

Description and analysis of the nature, strategies and techniques in marketing management. (3 crs.)

MKT721 - Research Methods in Marketing

Examines the process of acquiring, classifying and interpreting primary and secondary marketing data required for intelligent marketing decisions. (3 crs.)

MKT731 - Marketing for Nonprofit Organizations

A marketing course designed for MBA students that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing non-profits (e.g., hospitals, churches, charities, colleges and performing arts groups), and applies research techniques and marketing/management tools (product, policy, distribution and delivery systems, monetary pricing, and communication strategies) to the non-business entity. (3 crs.)

MKT751 - Advertising Management

A detailed analysis of the components of the advertising mix, reviewing the components in order to determine selection techniques for appropriate media vehicles for various business advertising demands. The graduate student will analyze and develop a media presentation as a member of an advertising team, which will be presented at the end of the term. This process includes basic research, campaign development and media selection. (3 crs.)