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A smiling female student drips a chemical into a vial.A smiling female student drips a chemical into a vial.

MKT-Marketing

MKT711 - Marketing Management

Description and analysis of the nature, strategies and techniques in marketing management. (3 crs.)

MKT731 - Marketing for Nonprofit Organizations

A marketing course designed for MBA students that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing non-profits (e.g., hospitals, churches, charities, colleges and performing arts groups), and applies research techniques and marketing/management tools (product, policy, distribution and delivery systems, monetary pricing, and communication strategies) to the non-business entity. (3 crs.)

MKT741 - International Marketing

The course is designed to introduce students to role of international marketing in the global economy. Students are exposed to the dynamic environment of International Trade and various opportunities and challenges faced by those who are involved with international marketing. Topics cover the cultural environment of global markets, assessment of global market opportunities and marketing strategies to deal with these global market challenges.

MKT751 - Advertising Management

A detailed analysis of the components of the advertising mix, reviewing the components in order to determine selection techniques for appropriate media vehicles for various business advertising demands. The graduate student will analyze and develop a media presentation as a member of an advertising team; it will be presented at the end of the term. This process includes basic research, campaign development and media selection. (3 crs.)