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SPT-Sport Management

SPT700 - Research Methods in Sports Management

This course is intended to introduce students to methods and design problems specific to research in sport management. It is designed to promote an understanding of the theory, tools and processes involved in designing sport management research studies. Course emphasis will be placed on differentiating between qualitative and quantitative data, data collection, data analysis, data interpretation, and sources of data specific to the sport industry. (3 crs.)

SPT710 - Socio-Cultural Aspects of Sport

This course will analyze the sport industry as a social institution, using critical thinking skills to solve controversies and issues related to the sport culture. Discussion will center around the social, political and economic significance of sport in society. Emphasis will also be placed on understanding the positive and negative social effects of sport and physical activity on society. (3 crs.)

SPT720 - Sport Marketing

This course will compare and contrast the field of sport marketing with the practices and applications of mainstream marketing. The course will examine the application of marketing principles within the sport industry. Course emphasis will center on linking the marketing plan to an organization’s mission statement and core values. Topics will include SWOT analysis, market segmentation, distribution, packaging, promotion, positioning and pricing. (3 crs.)

SPT730 - Public Relations in Sports

This course explores theories of communications and public relations management necessary for successfully working with internal and external publics of a sport organization. The course will demonstrate how community relations professionals serve their organizations by meeting social needs and connecting with key publics. Topics will include employee relations, community relations, media relations, customer relations and image enhancement. (3 crs.)

SPT740 - Legal Aspects in Sport

This course examines the law as it applies to sport organizations. An in-depth analysis will be conducted on the topics of contract law, constitutional law, tort law, administrative law, antitrust law, labor law and collective bargaining as they relate to the sport industry. (3 crs.)

SPT750 - Sport Finance

This course is an in-depth study of financial analysis processes utilized in decision-making by sport managers. The focus of the course is on basic principles of microeconomics, business structures in sport organizations, basic tools of financial management, e-commerce, sources of revenue and stadium finance. (3 crs.)

SPT760 - Sport Ethics

This course will focus on the ethical issues impacting sport organization policy formation and practice. Students will recognize and identify moral and ethical problems related to sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting. Topics include moral and ethical development theories, models of ethical analysis, code of professional ethics, personal and management values, and situational analysis. (3 crs.)

SPT770 - Management and Leadership in Sport

The course is an analysis of leadership and managerial functions, concepts, and practices used to foster interpersonal and small-group relationships as found in sport organizations. Topics include networking, power, communication, motivation, fostering creativity, group dynamics, total quality management (TQM) and negotiation. (3 crs.)

SPT790 - Sport Governance

This course is designed to provide students with a knowledge and understanding of the power and politics of sport organizations that govern intercollegiate athletics. Students will learn and analyze how people involved in governance set the tone of an entire organization and how individual sport governance bodies fit into the greater industry. Emphasis will be placed upon the student’s development of a working knowledge of what these organizations do and what their true purpose is in the administration of an intercollegiate athletic department. (3 crs.)

SPT791 - Sport Compliance

This course is designed to provide students with a knowledge and understanding of the necessary and mandatory compliance techniques of the major governing bodies of intercollegiate athletics to ensure institutional control. Emphasis will be placed upon an in-depth review and discussion of the various NCAA bylaw manuals, as well as NAIA rules and regulations. (3 crs.)

SPT792 - Legal Aspects of Equity in Intercollegiate Athletics

This course is designed to provide students with an in-depth knowledge and understanding of gender equity issues that are prevalent in an intercollegiate athletic setting. This course also covers the many legal issues dealing with equity in intercollegiate athletic. Emphasis is placed upon the development of an overall knowledge of Title IX and the various tests that have been implemented to ensure compliance. (3 crs.)

SPT793 - Development of Human Resource Strategies in Intercollegiate Athletics

This course is designed to provide students with the latest human resource strategies to successfully address everyday problems that may arise with coaches, staff and personnel of an intercollegiate athletic department. The student will develop a working knowledge of complex organizations and how this may affect the employees that he/she supervises. (3 crs.)

SPT799 - Sport Mentorship

The sport mentorship allows the student to practice sport management theory in the practical setting while under the direct supervision of a recognized leader in the student’s chosen area of specialty in the sport industry. Course requirements dictate that students complete a minimum of 300 contact hours. Students may not enroll in SPT 799 until all other coursework has been completed. (12 crs.)