A smiling female student drips a chemical into a vial.A smiling female student drips a chemical into a vial.

TOU-Tourism

TOU701 - Conditions of Tourism

TOU 701 Conditions of Tourism (3 credits). This course will provide a foundation in tourism principles, practice, and process for an interdisciplinary, graduate audience in the Masters of Tourism Planning and Development. After students acquire an overview of foundational concepts, advanced theories and concepts will be explored. Students will obtain an advanced awareness of the tourism industry, tourism system, and applications in an international context.

TOU709 - Statistics for Tourism

TOU 709 Statistical Applications for Tourism Analysis (3 credits). This course will inform students how to use quantitative methods for the assessment of tourism performance and trends. Students will learn statistical methods, procedure, analysis, and interpretation in a tourism context.

TOU711 - Tourism Impacts/Ethics

TOU 711 Tourism Impacts, Sustainability, and Ethics (3 credits).This course will explore concepts of tourism, based on its environmental, socio-cultural, and economic impacts. Students will become more aware of these impacts and learn to understand tourism based on how it influences both host and guest. In addition to advanced knowledge of the business of tourism, this course will enable skills development in the larger environmental, socio-cultural, and economic contexts of the industry.

TOU725 - GIS for Geo-Business

TOU 725 Geographic Information Systems for Geo-Business (3 credits).This course provides an analysis of different methods and techniques of representing geographic data using various manual and computer-based technologies. The focus is upon the processes involved in the collection, compilation and display of geographic data within the database for business applications.

TOU737 - Tourism Planning

TOU 737 Tourism Planning (3 credits).Students will become familiar with the process of tourism planning as a mechanism to sustainable tourism development. This course will explore the advanced principles, steps, tools and case studies of tourism planning. Tourism policy, law, and administration will also be reviewed.

TOU742 - Destination Dev, Mgt, & Mkt

TOU 742 Destination Development and Management (3 credits). This course will explore advanced tourism planning concepts. Economic theory will be related to the principles and practices of tourism theories and concepts. Principles of management will be applied to the development of tourism destination development. Advanced product and market development concepts and organizational behavior will be reviewed. Upon conclusion of the course, students will be encouraged to apply for the Association of Destination Management Executives, Destination Management Certified Professional Program Examination (ADME, DMCP). This examination is optional. Examination applications will be made directly to Association of Destination Management Executives. Completion of the MA Tourism Planning and Development or this course does not guarantee that you will be eligible for the examination. Please see www.adme.org for more information.

TOU767 - Tourism Marketing

TOU 767 Tourism Marketing (3 credits).This course will examine the phenomena of tourism demand. Students will learn to examine a given tourism location based upon how and why tourists make destination choices. Advanced strategic marketing systems will also be reviewed.

TOU770 - Tourism Res Process/Methods

TOU 770 Tourism Research Process and Methods (3 credits).This course prepares students for the Thesis/Master’s Degree Project Option in the Masters of Arts in Tourism Planning and Development. Advanced principles of the Thesis/Master’s Degree Project Option research process will be discussed. Qualitative and quantitative data collection methods, analysis, display, and presentation are studied. Strategies for thesis development and presentation are reviewed.

TOU777 - Tourism Field Experience

TOU 777 Tourism Field Experience (6-9 credits). Because a student enrolled in the Master of Arts in Tourism, Planning, and Development must engage in a field experience in the period between the successful completion of the first semester until the twenty-fourth month of the program, this course is a required component. For this course, an enrollee acquires practical experiences and applies those experiences according to the student's interest and expertise. The field experience serves as a transition from course work to the Thesis/Master’s

TOU899 - Action Research in Tourism

TOU 899 Thesis/Master’s Degree Project Option (3-6 credits). Upon completion of the required course work students will complete the Thesis/Master’s Degree Project Option phase. The Thesis/Master’s Degree Project Option will be a piece of original research that contributes to knowledge within the tourism field. Project based work will be evaluated by the MA Tourism Development Program Advisor. A master’s degree project will be valued at three credits and the thesis six.