

GCM — Graphics and Multimedia
GCM 100. GRAPHIC COMMUNICATIONS PROCESS.
This course offers the student an opportunity for experiences of practical application in the five major printing processes. It covers image design, image conversion, image assembly, image carrier preparation, image transfer and finishing techniques related to lithographic, screen, flexographic, letterpress and gravure printing. Related areas of studies include duplication, ink chemistry, paper use and selection, and photography. Two lecture-hours and three laboratory-hours per week. (3 crs.).
GCM 101. TIME-BASED MEDIA.
This course focuses on time as an element of design and communication. In design, time usually incorporates changes that can be in the form of an animation, an event, or an action taken by the viewer. This is an introductory-level course for all students who would like to explore the creative use of traditional time-based media and story telling. Students will use non-computer-based media to view, analyze, capture, and express the world around us. (3 crs.).
GCM 180. MULTIMEDIA FOUNDATIONS.
This course focuses on the fundamental concepts of multimedia technology such as scanning, digital photography, digital audio, video, animation, web pages, vector illustration, digital portfolios, image editing, and video editing along with the typical components including hardware, software, and peripheral devices. Students will learn the proper technical skills in designing, creating, editing, and using these different media types through practical hands-on assignments. Two lecture-hours and three laboratory-hours per week. (3 crs.).
GCM 211. SCREEN PRINTING TECHNIQUES.
This course defines and analyzes the process of screen printing, and is an introduction to the various applications of screen printing. Student designed activities are supported by exercises that provide quality and control for the printing process. Emphasis of the course is centered on establishing repeatability of the printing process by controlling variables; digital design and imaging; single and multiple color image design, conversion and transfer; sheet-fed manual and semi-automatic presswork; flat substrate and textile printing applications of simple and complex close register line images. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 100 (3 crs.).
GCM 220. BLACK AND WHITE PHOTOGRAPHY.
This course emphasizes techniques involved in monochromatic still photography and introduces color photography. It covers the basic aspects of picture taking, photographic composition, digital camera operation, tonal correction, and digital output. (3 crs.).
GCM 225. DIGITAL LAYOUT AND DESIGN.
A presentation of design elements and principles used to produce various layouts for printing production. Emphasis is placed on developing harmonious relationships between these design elements and principles and various printing production applications. The fundamentals of producing layouts for corporate identity, newspaper, magazine, direct mail, poster, bookplates, display and point of purchase advertising will be explored. The explanation and use of computers for desktop publishing is emphasized for practical activities. (3 crs.).
GCM 240. DESKTOP PUBLISHING.
This course provides an in-depth study into the digital desktop publishing systems and their concept of architecture, operation, networking, financing and design role in the print and digital publishing industry. It covers the basic aspects of graphic designing, creating page layouts, scanning of text and halftone conversion of continuous tone photographs, connectivity, telecommunications, images output and encryption of data. Each student will experience hands-on activities with computers using high-end design, illustration, scanning and integrated page layout software packages. (3 crs.).
GCM 300. DIGITAL PHOTOGRAPHY.
This course emphasizes techniques involved in color imaging and digital image manipulation by means of a computer. It will focus on developing the necessary skills to perform digital scanning, digital photography, and preparing images for output. Pre-requisite: GCM 220 or permission from instructor. (3 crs.).
GCM 302. LITHOGRAPHIC TECHNIQUES.
An in-depth study of the lithographic process as it relates to line and halftone reproduction of graphic materials. The projects required of each student, the operations of a lithographic press are explored through hands on activities and simulator exercises to reinforce lecture presentations. Production workflow is analyzed and evaluate through class projects. Substrate and ink is studied to show importance to specific projects, and specific problems related to each.
Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 100 (3 crs.).
GCM 311. ADVANCED SCREEN PRINTING TECHNIQUES.
A study of the techniques used for transfer of line and tonal images on a variety of substrates commonly used in the screen printing field. Each student has the opportunity to identify, calibrate and print upon selected substrates. The student generates specifications, estimates, and procedures for the production of self-directed screen printed products. Ultraviolet curing theory and practice, statistical process control, and current trends in screen printing are analyzed for application through student coursework. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 211 (3 crs.).
GCM 320. DIGITAL VIDEO.
This course explores digital video from the inception of an idea to the delivery of the finished video. Students will develop and use their understanding of video concepts, storytelling, camera use, video editing, and exporting to create videos for the Internet, multimedia presentations and video broadcasts. Source footage comes from photos, previously shot footage, or footage shot using the University’s equipment or the student’s camera and is edited on cross platform systems using commercial video editing software. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 180 (3 crs.).
GCM 330. FLEXOGRAPHY AND PACKAGE PRINTING.
This course provides an in-depth study of the processes and techniques involved in the printing and converting of packaging and labeling materials. Laboratory applications include the design, preparation and flexographic print- ing and converting of various paper, foil and plastic substrates. Emphasis is placed on establishing repeatability of the printing process by controlling variables. Methods and techniques of quality assurance are implemented as an integral part in the production of flexographic printed products. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 100 (3 crs.).
GCM 331. WEB PUBLISHING.
This course examines web publishing and what makes an accomplished web designer. Students will design, develop, evaluate, and validate web pages that include HTML/XHTML language syntax, dynamic scripting, and server-based support and incorporate elements such as animations, sounds, and video. Dynamic tools and techniques such as XML, CSS, PHP, AJAX, JavaScript and Java, are highlighted. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 180 (3 crs.).
GCM 340. COMPUTER ANIMATION AND 3D IMAGING.
This course deals with the use of computers to create and animate three-dimensional appearing objects. Topics will include production strategies, basic modeling concepts, rendering, lighting, virtual cameras, and animation. Students will learn the fundamentals in the classroom and apply them in laboratory activities. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 180 (3 crs.).
GCM 342. ESTIMATING AND COST ANALYSIS.
A critical examination of the operations involved in the production of graphic materials for the purpose of determining costs of the operations to be included. The procedures necessary to assemble this information to produce estimates of typical printing matter are discussed. The identification and study of cost centers as they relate to the hour costs and ultimately to the selling price are examined. Students are required to prepare a number of cost estimates for the course. Pre-requisite: GCM 100, GCM 220, GCM 302 (3 crs.).
GCM 365. COLOR IMAGING.
Primary emphasis in this course is placed on developing an understanding of the nature of light, the nature of color, and its relation to inks and coatings used in printing and digital imaging. Process color reproduction in traditional printing processes and color reproduction in digital printing is discussed and produced in the lab portion of the course. The use of various control devices is discussed and employed in the laboratory. Special techniques required to prepare projects, manipulate the images and produce them are also covered.Two hours of lecture and three laboratory-hours per week. Prerequisites: GCM 100, GCM 211 or GCM 302 (3 crs.).
GCM 370. ADVANCED LITHOGRAPHIC TECHNIQUES.
A continuation of principles developed in GCM 302. A critical study of the commercial offset printing industry is discussed covering new techniques, waterless offset, hybrid technologies, ink formulation, and paper. In addition imposition of various type of jobs, from simple single-color to more complex multi-color jobs are planned by the students. Feeder-delivery setup, press packing methods, inking/ dampening systems, control devices, rollers, blankets and other related press activities are thoroughly discussed. Also, folding and binding techniques are included. Students are required to create a production environment for the completion of a two class projects. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 302 (3 crs.).
GCM 380. ADVANCED FLEXOGRAPHIC TECHNIQUES.
This course provides an in-depth study of the processes and techniques involved in the printing and converting of packaging and labeling materials. Laboratory applications include the design, preparation and flexographic printing and converting of tonal and special effects images on various substrates. Emphasis is placed on establishing repeatability of the printing process by controlling variables related to advanced flexographic reproduction. Methods and techniques of quality assurance are implemented as an integral part in the production of flexographic printed products. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 330 (3 crs.).
GCM 410. DIGITAL PORTFOLIO.
The course focuses on the integration of multimedia components including conventional photography/scanned images, digital photography, stock art/images, animation, sound and videography for the purpose of achieving effective assessment portfolios. Emphasis will be placed on the process of integrating the assessment components using various hardware platforms and software tools, and incorporating basic image manipulation. As a terminating project, the student will create professional digital portfolio. Students should have a resource bank of materials suitable for inclusion in a professional digital portfolio. They must have a working knowledge of computer operating systems for this course. Two lecture-hours and three laboratory-hours per week. Pre-requisite: Junior Status (3 crs.).
GCM 411. SCREEN PRINTING PRODUCTION.
This course is directed study relevant to the individual's career objectives based on specific screen-printing applications. The student formulates specifications, estimates and a procedural rationale for self-determined screen-printed product productions. These student productions are organized as a portfolio consistent with the individual career objective that has been developed through previous screen-printing course work. Four color process screen printing with ultra-violet curing theory and practice are analyzed for application through student independent study course work. Two lecture-hours and three laboratory-hours per week Pre-requisite: GCM 100, GCM 211, GCM 311 (3 crs.).
GCM 420. TECHNICAL STUDIES IN GRAPHIC COMMUNICATIONS.
This course involves, but is not limited to, directed study, special projects, institutes, or workshops in Graphics and Multimedia. Subject areas are organized according to student needs and will be designed to cover theory and/or practices going beyond the scope of regular coursework. Course content is planned cooperatively between the student(s) and the instructor. A course contract is prepared and will include: the objectives to be achieved, the procedures to be followed, and special conditions, the expected findings, and specifications for the evaluation of activites. Two lecture-hours and three laboratory-hours per week Pre-requisite: Permission of instructor. Credit is variable (1-3 crs.).
GCM 430. FLEXOGRAPHIC PRINTING PRODUCTION.
This course is directed study relevant to the individual's career objectives based on specific flexographic printing applications. The student generates specifications, estimates, and procedures for the production of self-directed flexographic printed products. The student productions are organized as a portfolio consistent with the individual career objective that has been developed through previous flexography course work. process color flexographic printing, ultraviolet curing theory and practice, statistical process control, and current trends in flexographic printing are analyzed for application through student course work. Two lecture-hours and three laboratory-hours per week Pre-requisite: GCM 100, GCM 330, GCM 380 (3 crs.)
GCM 445. PRINTING PRODUCTION PLANNING AND CONTROL.
This course focuses on the application of printing production management and operations concepts and techniques. It is concerned with long-term issues of strategic importance such as equipment investment, plant layout, and organizational structure. It emphasizes items of day-to-day administrative importance: production planning, scheduling and control; inventory control and purchasing; production cost analysis, quality control and management. Pre-requisite: GCM 342 (3 crs.).
GCM 470. WEB OFFSET.
This course is a comprehensive study of the web offset printing industry and covers both heatset and non-heatset printing. The student will study all aspects of prepress, press, and post-press activities that are unique to web offset printing. The course includes the design and printing of two magazine format products to be printed on a heatset web offset press and a non-heatset web offset press. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 365, GCM 370 (3 crs.).
GCM 485. GRAPHIC SEMINAR.
This is an all-encompassing seminar-type course designed to provide graduating seniors in Graphics and Multimedia with opportunities to enhance their knowledge base in the following areas: photography/photographic techniques, lithographic applications, layout and design, estimating/cost analysis, paper/ink, digital imaging, desktop publishing, web design, digital media, screen printing and flexography. Additionally, students will be exposed to selected visitation sites, guest lecturers from the field, and an exploration of current problems and issues relating to the print and digital media. Each student is required to do a major research paper or project on a particular topic, problem or issue relating to print or digital media. Pre-requisite: senior Status (3 crs.).
GCM 495. GCM INTERNSHIP.
The Graphics and Multimedia internship is designed to allow students to gain practical employment experience and to build upon the fundamental knowledge and skills that they developed in earlier courses. Student interns will expand their basic knowledge and skills through research efforts, problem solving, and practical applications in a print manufacturing technology related research, media or business environment. Students participating in an internship program gain valuable hands-on experience in solving technical problems and in working with people in a real-world setting. Pre-requisite: Senior Status & permit by instructor. (Variable credits 1-6 crs.).