A smiling female student drips a chemical into a vial.A smiling female student drips a chemical into a vial.

MKT-Marketing

MKT300 - Principles of Marketing

This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four Ps (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts, consumerbehavior, marketing research, advertising, promotion and personal selling. Careers in marketing are also covered. (3 crs.)

MKT311 - e-Marketing

This course presents a strategic framework for developing marketing strategies on the Internet. It extends the marketing mix framework to e-commerce using current theories and applications in online product, online pricing, web-based marketing communication and distribution strategies. Other topics include marketing research on the Internet, electronic retailing, Internet-based customer relationship management and legal-ethical dimensions of e-marketing. Pre-requisite: MKT 300 (3 crs.)

MKT320 - Principles Of Selling

This course serves as an introduction to the world of the professional sales representative. The focus of the course is on the development and execution of a professional sales presentation. Topics covered include professional self presentation; the approach; features, advantages, and benefits of the product; the marketing plan; the business proposition; handling buyer objections and closing the sales presentation. (3 crs.)

MKT321 - Sales Management

This course serves to present the theories and concepts relevant for the management of a professional remote sales force. Topics covered include sales program planning; account prospecting; sales force organization; recruiting and selecting sales personnel; sales training, leadership, motivation, compensation and evaluation of the sales force. Prerequisite: MKT 320 and MGT 300. (3 crs.)

MKT331 - Retailing

This course serves as an overview of the retail marketing environment. Topics include strategic retail marketing, situational analysis, retail institutions by strategy mix, non-store based retailing, trading area analysis, retail organization and the human resources function, development of merchandise plans and pricing, assortment planning, visual and image merchandising and retail promotional strategy. Prerequisite: MKT 300 (3 crs.)

MKT341 - Marketing for Nonprofit Organizations

A marketing course designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, performing arts groups), and applies research techniques and marketing tools (product policy, distribution and delivery systems, monetary pricing, and communication strategies) to the nonprofit entity. Prerequisite: MKT 300 (3 crs.)

MKT351 - Advertising Management

This course serves to present the theories and concepts involved in the understanding of the advertising mix: advertising, public relations, sales promotion and professional selling. Topics include integrated marketing communication, branding, promotional opportunity analysis, theoretical frameworks, types of appeals, executional frameworks, media selection, trade and consumer promotions, sponsorship programs and the evaluationof the integrated marketing communication program. Prerequisite: MKT 300. (3 crs.)

MKT361 - Entrepreneurial Marketing

The course provides an understanding of the basic concepts and processes used in developing an integrated marketing communications (IMC) campaign targeted to the small business startup or owner. Topics covered include developing a promotional opportunity analysis, understanding and using the advertising mix, establishing media selection techniques, selecting promotional strategies, and evaluating the IMC efforts. Prerequisites: MGT 303, MGT 305, and MKT 300. (3 crs.)

MKT371 - Customer Relations Mgt

This course presents information needed to build effective customer relationships and retention.Introduced are basic theories and terminology of customer relationship management. Key customer relationship management principles are covered, including customer segmentation and the measurement and contributors of customer satisfaction. Highlighted are strategies designed to support the objectives of the organization by aligning people, processes and technologies.

MKT401 - Marketing Mgmt

This course focuses on the description and analysis of the nature, strategies, and techniques used in marketing. It examines the impact of technology on marketing, and the strategic role of marketing in the overall goal of organizational success in highly competitive and volatile markets. The decision making process of managers will be explored as they lead the design and implementation of a marketing strategy that encompasses product planning, pricing, supply chain management and promotion startegies. Prerequisites: MKT 300 (3 crs.)

MKT421 - Consumer Behavior

This course integrates the disciplines of psychology, anthropology, economics and sociology with marketing to explain, understand and predict consumer decisions. This is achieved by exploring both the theoretical and practical implications of: (1) individual behavior variables such as motivation, learning, perception, personality and attitudes; (2) group influences such as family, culture, social class and reference group behavior; and (3) consumer decision processes such as cognitive dissonance, brand loyalty, new product adoption and risk reduction. Prerequisite: MKT 300. (3 crs.)

MKT431 - Marketing Research

Description of behavioral and statistical tools for designing and implementing research projects. Prerequisites: MKT 300, MAT 225. (3 crs.)

MKT461 - International Marketing

On the completion of this course, the student should be able to analyze, integrate and explain a variety of environmental forces that differentiate domestic from international marketing designs. Prerequisite: MKT 300. (3 crs.)

MKT492 - Marketing Internship

On the completion of the course, students should be able to see how the knowledge acquired in the marketing courses is applied in real-world situations. It provides students with an opportunity to translate academic principles to real-world situations and to test their career interests. It will also enable students to determine what additional skills are needed to be successful in the workplace. Prerequisite: Permission of instructor. (Repeatable; variable crs.; a maximum of 12 credits may be used toward the completion of a baccalaureate degree.)

MKT501 - International Marketing Management

Upon completion of the course, the student will be able to evaluate and make recommendations and decisions concerning the strategy and tactics of real-life targeting and marketing mix development for both global and country-specific markets. Prerequisite: MKT 300. (3 crs.)