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Business Administration, Marketing Success StoriesBusiness Administration, Marketing Success Stories

Business Administration, Marketing Success Stories - Placements

Karli Landis - Bluetext

Karli Landis interned at Bluetext

Internship title:  Marketing intern

How did you find your internship?

Through a family reference.

What are you primary responsibilities/day-to-day activities?

Assisting the project managers with various tasks including; website content loading, research related to upcoming pitches and client background info, and Search Engine Optimization writing.

What is the best part of your internship?

Seeing how the things I learn in class is applied in the real world.

Would you recommend this internship to someone else?

Yes.

A quote from you regarding your internship experience?

My summer internship at Bluetext has given me valuable insight into what it takes to gain a competitive advantage in this industry and I’m looking forward to applying this experience to get the most out of my last year at CalU.

Jacklyn Classic - Haddad's Inc. 

Jacklyn Classic interned at Haddad's Inc.

Internship title:  Marketing Director

How did you find your internship?

Self-Discovery

What are you primary responsibilities/day-to-day activities?

The main project of my internship was creating a new 2014 equipment brochure/catalog.

What is the best part of your internship?

Meeting new people and making connections that I can use throughout my career, along with getting a behind-the-scenes look into the movie industry.

Would you recommend this internship to someone else?

Yes, as long as you don’t mind working long hours!

A quote from you regarding your internship experience?

My internship with Haddad’s Inc was an amazing opportunity and far exceeded my expectations. The amount of belief and trust that this company had in me gave me a huge confidence boost that I would not have been able to achieve on my own.  The possibilities with this company are endless. Haddad’s gave me an experience that I’ll never forget.

 

Ashley Houser - Hershey Entertainment & Resorts

A photo of Ashley Houser at her computer.Internship title:  Sales Intern 

How did you find your internship?

When I was looking for different internships to apply to for the spring semester, I used a lot of different websites.  I mainly used Cal U sponsored websites as well as I searched various company websites.  Hershey Entertainment & Resorts has all the job listings available at their website (hersheyjobs.com).

 What are your primary responsibilities/day-to-day activities?

I work in the Group Sales department for Hershey Park on the Hershey Entertainment side of the company.  I answer telephone calls daily, answering any questions about Hershey Park and the Giant Center.  I do general office duties like filing, mailing, and emailing.  I also take and process group sales orders for Hershey Park, Hershey Bears, and Family Show events.  My biggest responsibility is going through incoming order forms for Hershey Park to make sure correct information is provided and that it s filled out correctly. 

What is the best part of your internship?

My internship gives me an opportunity to learn more not only about Hershey Park but other areas of the company as well.

What are the top two things you have learned?

Being organized is a big key to success of a business.  With Hershey Entertainment, everything is kept on file in various forms; through excel documents, programmed account information, and filing cabinets in the Group Sales department.  Another thing I really have taken from my internship is that everyone in the company relies on another.  Without direct communication, information is easily lost.  Each person has their own part, but they also must play in other roles beside their own. 

Would you recommend this internship to someone else?

Being a Sales Intern really does give you a sense of the complete operation with the Sales department.  I work with several managers on a daily basis, and I love it!  I would definitely recommend this to others especially if they not sure what field of business to pursue.

A quote regarding your internship experience?

 “I am not just an intern with Hershey, but I am one of the many key components that assist in the company’s growth.  Working with Hershey Entertainment has been a great experience for me that I will never forget.  It has opened new doors for the future.”

Helena Van Eyesendeyk- International Student Association Program 

Your internship title: Student Coordinator and program development

How did you find your internship?

My brother has been at this company since last year. Since he is on holidays most of the summer, they were looking for someone who spoke English and with a little experience in sales to replace him. So I replaced him for 5 weeks and worked with him for 7

What are your primary responsibilities/day-to-day activities?

I am mainly in charge of contacts with our English, American and Australian partners and representatives. I also take care of the sales, which means that I inform people on our programs and finalize any sales. I also negotiate tariffs with various universities that could potentially become our partners and offer us some programs for our clients. I am also responsible for visa procedures, possible problems with our students during their programs and promoting ISPA around the area here in South of France. Finally, throughout the internship, I am responsible of setting up a market research to explain the decrease in demand that ISPA is faced with this year compared to last year.  

What is the best part of your internship?

Everything I do is very interesting. The most exciting part is the negotiations with the various universities around the world. Last week I managed to sign a very good contract with UCLA who will thus be our partner until 2010. This part of the job is interesting because it involves negotiating programs and prices, as well as accommodation and meals. Another really fun part of this job are the student fairs because they allow me to travel around Europe (London, Berlin, Paris, Barcelona...) to go sell programs from ISPA and promote ISPA around Europe. Also these fairs generate a really large traffic of clients and the contact with them is something I really enjoy. Finally the best moment of my internship was the day I sold my first program. It was exciting knowing that I managed to convince a client to spend over 10000$ to go study in the USA. Also because I study there, I feel very comfortable selling that program because I can use my experience as a selling argument.

What are the top two things you have learned?

One very important thing I have learned is to sell. My boss being very experiences and very patient with me thought me a lot on how to handle different types of clients. She thought me a lot on the vocabulary that must be used on the phone, the strong arguments that I should use to convince my clients, the ways to reassure someone and the ways to recognize when a client is really interested in signing up for a program as opposed to the ones that just call to get information. All the little details she thought me enabled me to gain confidence and be a much better salesman.
Another thing I have learned is to handle my time efficiently. In the beginning I was losing time answering mails or phone calls that weren't going to get anywhere. I was trying to answer every question for every client when really only two or three of them were interested. I wanted to respond to so many clients that I was losing my time. My supervisor thought me to put more time into important requests and questions and recognize less important ones. I can know tell myself that I will handle a certain client's demand only if all the important ones are done and only if I have time to do it. I kept telling myself that if I answered everyone I would have clients that would be interested. Bur by doing this I did work that was useless. If I select my clients better I do less work and get as much return. Of course added to this I recognize which tasks are important and which ones I can put aside and handle later if I have free time. I realize of course that I get much more work done that way and it is much more efficient that way. Finally, working that way allows me to leave the office at 7pm as opposed to 9 pm because my work isn't done. For this job managing time is really important. For instance if a student is leaving on the Saturday, no one can leave the office before his file is completely ready (confirm his airport drop off and pick up, make sure the housing family knows his arrival time and is ready to receive him, make sure his classes are scheduled, make sure his visa, passport, I20 are correct). All these little details are the ones that take the longest to handle because for instance we can only get hold of the partners in the USA after 6.30 pm (in France) because they only start work at that time. So my colleagues and I end up still having to call people late in the evening to finalize a file.  

Would you recommend this internship to someone else?

Absolutely. This company thought me a lot for various reasons. First of all, my supervisors and the staff are young, dynamic and very patient and open to questions. They all made sure I knew what to do, where to get something, who to call and how to do everything. Also, the job I have is a lot of fun. Every program is different, every day there is different problems, every day there are different questions. Every day is different and it is very interesting because I end up learning something every day. Finally, the job is challenging but also very rewarding. I end up telling myself at first that I am never going to make it and then when it turns out positive, it just feels great because it seemed so impossible to me. 

A quote from you regarding your internship experience?

"It is possible to combine work with pleasure!"

 Josh Pisarcik - Mascaro Construction

Your internship title: Commercial Estimator

How did you find your internship?

I had worked in the field laboring for the past three summers and also during school as much as possible. My job basically consisted of placing concrete. This was hard physical work and laboring at an older age wasn’t the job I wanted to settle for. I then turned my resume into Mascaro Construction’s home office to see about a summer internship position. Fortunately, they accepted me as an intern in commercial estimating.

What are your primary responsibilities/day-to-day activities?

Every day is different; I think that is why I am so interested in this line of work. Typically, my day to day activities consist of reading blue prints and taking off quantities for upcoming projects. I then price the job, set a budget and come up with a hard bid that is submitted to the client.

What is the best part of your internship?

The confidence Mr. John Mascaro seemed to have in me from the get go. He gave me projects to work on along with my own office and computer set up starting the first day on the job. His expectations of what I could accomplish for their company really motivated me. Our office complex at Mascaro is a beautiful building to work in; it includes a full gym and an aerobic room for the employees which is really nice.

What are the top two things you have learned? I

 never really made a business call before, but now I seem to make them on a daily basis. I am learning how to speak in a more fluent and professional manner. The other important factor I have learned is it takes a team to be successful in a large business like Mascaro. If individuals don’t work together for one common goal it is hard to succeed.

Would you recommend this internship to someone else?

 I really enjoyed my internship. Yes, I would recommend this to someone, particularly with a business background that is interested in construction as well.

Rosanna Costa - The Redevelopment Authority of the County of Washington (RACW)

Your internship title:  Marketing Intern

How did you find your internship?

I found my internship through an email I received from the Internship Office at Cal.

What are your primary responsibilities/day-to-day activities?

My responsibilities at the Redevelopment Authority vary but include managing the website, developing marketing plans for RACW projects, creating PowerPoint presentations, and putting together promotional pieces for the Authority.  I have also recently begun helping with a project to help municipalities within the county access grant funds to redevelop their land.  This entails traveling to meet with municipal officials, giving PowerPoint presentations, reviewing data and updating data to be given to the Department of Environmental Protection. 

What is the best part of your internship?

I enjoy meeting with municipal officials within the county, I’ve always loved meeting new people, and there is so much to learn from them.  Oh, and board meetings, you get to learn about all the new things going on in the county while enjoying complimentary Starbuck’s and cookies at a nice hotel all afternoon. J

What are the top two things you have learned?

If nothing else, I learned my way around almost the whole county- but the top two things would have to be: the in’s and out’s of brownfield redevelopment (I’d never heard of it before two months ago), and how to eat properly in front of important people.  Although I did attend the dining tutorial through Cal, I never had a chance to apply what I’ve learned in front of people who matter. 

Would you recommend this internship to someone else?

Absolutely, I have truly learned a lot about numerous things that I didn’t know before my internship, and the people that I worked with at the Authority are all very knowledgeable and easy to work with.

A quote from you regarding your internship experience?

“Often what I learn from textbooks frustrates me because I’m not sure if I’ll ever need it, my internship taught me so much that I already use on a daily basis, I’m happy that I can apply what I’ve learned to the real world.”

 Colman Munoz - Phyre Borne Arabians

Your internship title:  Assistant Manager/Marketer

How did you find your internship?

Through Networking this past year, after sparking an interest in horses and wanted to expand into a broader range of Marketing/Management.

What are your primary responsibilities/day-to-day activities?

 I have many job functions on the ranch, ranging from personal assistant duties( taking calls, e-mails, budgeting accounts), to taking pictures of horses, talking with clients, and even learning to actually feed and take care of the horses.

What is the best part of your internship?

I would have to say the hands-on experience that I get to have with the horses and learning how to run a small business as opposed to my internship at the American Eagle Home Office.  It’s such a big difference from one another.

What are the top two things you have learned?

How to multi-task every job function of a small business, because you basically have to do it all.  I also learned how to handle the horses.

Would you recommend this internship to someone else?

Yes, if they are willing to put in a lot of time and patience regarding both business elements, and learn how to cater to both the horses and clients.

A quote from you regarding your internship experience?

"Hard work is worth the value of learning."

Brian Magerko - Kashi Kicks

Your internship title:  Marketing specialist

How did you find your internship?  

Craigslist.com

What are your primary responsibilities/day-to-day activities?

Updating and maintaining company website. Maintain all social network and blog websites. Organize and create various internet campaigns. Create and design promotional materials, flyers, posters, newsletters, press releases, magazine ads. Search engine optimization for the company website. Direct and edit promotional videos for web campaigns. Filling international sales orders. Working with Celebrities on endorsement deals and sponsorships

What is the best part of your internship?

Free shoes, laid back atmosphere, young company, unique experience, meeting celebrities

What are the top two things you have learned?

How an international fashion company operates. Marketing on an international level

Would you recommend this internship to someone else?

Anyone interested in fashion, international marketing, international sales, or design, this is a young, unique, and up and coming company.

A quote from you regarding your internship experience?

"I never thought I'd end up working for an international fashion company, but I looked long and hard and ended up landing the perfect internship. I recommend an internship to any student, it's a great experience."

Sarah Borchart - Fiduciary360

 Your internship title: Training and Designation Coordinator

How did you find your internship?

I found this internship through a former employer.

What are your primary responsibilities/day-to-day activities?

I am responsible for fi360’s training program organization and production. I also oversee all designees, which includes handling the renewal process, continuing education and initial support for all designation inquiries. 

What is the best part of your internship?

The friendly atmosphere.   Everyone is very helpful and makes me feel comfortable.

What are the top two things you have learned?

Communication and accomplishment.  Communication because I answer a lot of phone calls and we consistently have staff meetings in which we all have to participate.  I have learned a lot about accomplishing tasks and not asking for help until I have exhausted all the options.  This way of learning is very helpful and self rewarding.  I know I will definitely leave this internship with greater communication skills and a stronger knowledge of learning.

Would you recommend this internship to someone else?

Yes, I think working for a company like this is very educational and rewarding. 

A quote from you regarding your internship experience?

"Education is required but experience is key."

Chase Loper - PNC Bank

Your Internship Title: Supply Chain Management, Accounts Payable Intern

How did you find your internship?  Networking with peers

What are your primary responsibilities/day-to-day activities? 

Vendor Management, Daily Reconcilements for all PNC employee business cards

Tell me about the most fascinating person you have met during your internship.  Gary Evans, VP of all Supply Chain Management and Jim Rohr, CEO and Chairman of PNC.

What one day at work really stands out? 

During the PNC Internship Summit.  I had the opportunity to hear and ask questions to all of the senior executives of PNC (Jim Rohr, Rick Johnson, Bill Demchak, Joseph Guylaux, and Tom Whitford).

What is the best part of your internship? 

The internship summit, as well as all of the networking opportunities I had and was able to take advantage of.

What are the top two things you have learned? 

I have learned the behind-the-scenes of banking operations, and the importance of vendor management.

Would you recommend this internship to someone else? 

Yes

A quote from you regarding your internship experience? 

"Any time you have an internship opportunity, be sure to take advantage of it to the fullest by asking questions, be eager to learn more than what is just given, and network, network, network!"

Drew DeHart - Campbell University Athletic Department

Your internship title:  Assistant Director of Marketing & Promotions

How did you find your internship?

I enjoy my internship mainly for the opportunities I have to gain and earn as much responsibilities as I can take on. Working at a small, mid-major school puts me in the position to grow professionally and personally. I have a great coordinator who I have prior professional experience with from another NCAA Div. I Athletic department.

What are your primary responsibilities/day-to-day activities?

I assist in Campbell University’s athletic marketing and promotions plan. Coordinate all corporate sponsorship and media sales, including: prospecting and signing new business, developing and implementing sponsorship packages, closing new business, client fulfillment for advertising and sponsorship packages, and cultivating relationships with new, current, and prospective sponsors. I have generated over $100,000 in revenue through media and signage sales. Game day producer for football and basketball video boards; work exclusively with Daktronics in client fulfillment, creating scripts, and designing audio and visual media. Develop ads for game programs, video boards, event signage, brochures, and on-campus advertising. Coordinate all multi-media marketing and promotions. Coordinate, organize, and have significantly increased participation for the ‘Camel Crazies’ student support group. Supervise and coordinate a team of 15 student interns. Coordinate special events. Assist in online management for promotions on GoCamels.com.

What is the best part of your internship?

The best part of my job is working with my supervisor/coordinator and the daily interaction of my undergraduate student interns. I am in a great position in which I have developed personally and professionally.

What are the top two things you have learned?

The top two things I’ve learned is how to get way ahead in my work because of the amount of last second changes that have been thrown my way from University senior administrators and how to deal with a wide range of people from undergraduates to needy corporate sponsors.

Would you recommend this internship to someone else?

Yes; but I do not know if this would be available to others in the future because this is a hired position.

A quote from you regarding your internship experience?

"I was given an opportunity to build a marketing department within an athletic department from the ground up and really leave my thumb print; I truly have enjoyed every minute whether stressful or blissful."

Emily Molinaro - Abby’s Gold and Gems

Your internship title: Marketer/website designer

How did you find your internship?

In an e-mail

What are your primary responsibilities/day-to-day activities?

Maintain website by uploading new content, i.e. pictures, text. Check website to make sure everything is working correctly. Stay in touch with web host site and ask questions. Also, check daily and monthly stats.

What is the best part of your internship?

I get to help design a live website and learn all about how websites work.

What are the top two things you have learned?

I have learned HTML coding and also the tools on how to catch people’s attention on a website.

Would you recommend this internship to someone else?

This internship is an awesome opportunity for anyone in the business and business marketing field. I would suggest that they have a moderate amount of knowledge for computers and web programming, however.

A quote from you regarding your internship experience?

“Everyday I work at Abby’s is a new experience. I enjoy learning about all the possibilities the web has to offer.” 

Gospel Jackson - Highmark

Your internship title:  Corporate Affairs Intern

How did you find your internship?

Personal Relationship

What are your primary responsibilities/day-to-day activities?

Management support and statistical analysis of the Highmark Walk for a Healthy Community located in Pittsburgh, Harrisburg, Erie and Allentown, PA. Site evaluator for SPARK (Sports Play and Active Recreation for Kids) at various locations around the Pittsburgh region. Assist grant administrators in evaluation requests for corporate support of Highmark. Work with foundation staff in developing Grant Request Reports for Board of Directors. Work with Budget Analyst in preparation of the 2010 Division Budget.

 Tell me about the most fascinating person you have met during your internship.

I do not believe that I met just one most fascinating person. Everyone that I met had something amazing about them.

What one day at work really stands out?

The day of our internship exit presentations, because all 46 of the interns had to give presentations to our co-workers and managers. It was not only challenging, but it was the most exciting and fun day there. It really stood out!

What is the best part of your internship?

Being able to meet so many different people.  I met business owners, the CEO of Highmark, and many executives too.

What are the top two things you have learned?

I learned that a person’s time is there most valuable asset.  I also learned that building a network is only half the battle; it’s about nurturing that network and staying involved in their lives.

Would you recommend this internship to someone else?

Of course!

A quote from you regarding your internship experience?

"What you do to others God does to you!  Remember that, if you treat people well - authentically and humbly - it will come back in your favor."

Cody R Foster - AVI Foodsystems

Your Internship Title:  Creative and Marketing Team Intern

How did you find your internship? 

I am a member of Vulcanzie (cal u all male a capella group.) We had a gig one night at Nemacolin Woodlands for Dr. Armenti.  The coordinator of the event spread our whole group out across the room instead of seating us at our own table. I was placed at a table sitting next to the CEO of AVI Foodsystems (Cal U’s food service provider).  We began talking and got to know each other; all the while, I had no idea who he was and what his title was inside such a large corporation, he only said he works for AVI Foodsystems. He asked me many questions about my academic interests and  plans after college, along with goals of what I want to do with my life. This went on all night and we become great acquaintances.  As I got up to leave after dinner and after we had performed, he mentioned he was the CEO and offered me the internship. I  called his office Monday morning, and spoke with him. All of a sudden, I had my internship at AVI Foodsystems Headquarters in Warren, Ohio for the summer.  This story constantly reminds me how important networking is in any industry.  Always take an opportunity; it can be as simple as a handshake or a follow up letter, but it’s important to put yourself out there, and market yourself at every moment.  Success is not an accident.

What are your primary responsibilities/day-to-day activities? 

Creative designs, PowerPoint designs, business proposal work, and many other small tasks at hand.

Tell me about the most fascinating person you have met during your internship.  Pasquale LaRocca. He has been so much help to me at every moment.  I have called on him all the time for explaining things so I understand them.  He truly has the most patience of anyone I have ever met.  He also is quite a character.

What one day at work really stands out? 

The day I moved into the marketing department, because it was so much more fast-paced then the Human resources Department which is where I worked for 2 weeks prior to marketing.

What is the best part of your internship? 

The contacts I have made, the skills I learned, and the opportunity to see what the business world is really like. You can’t teach what you learn in a real-life scenario.

What are the top two things you have learned? 

I learned how to use the Adobe creative suite program, to design logos, promotions, advertisements, etc.  AND the realization that one person can make so much of a difference in one company by working hard and give 100%.

Would you recommend this internship to someone else? 

YES! I would recommend this internship and any internship to anyone because bad or good its experience and experience can only help you.

A quote from you regarding your internship experience? 

"Take on as much work as you can.  Don’t ever say NO to work; even if you are up all night getting it done, GET IT DONE.  Make yourself valuable and creditable to your team members, treat yourself like a business and your co-workers are your customers your boss is your largest account and the people under you are your employees for you to teach and guide in the right direction.  I am not a businessman, I am a business. "