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A picture of the green and blossoming Quad at CAL UA picture of the green and blossoming Quad at CAL U

Goal Seven

TO ENHANCE THE USE OF EXISTING RESOURCES AND DEVELOP/INCREASE NEW SOURCES OF REVENUE.

VISION

To advance its ultimate mission of building the character and careers of students, the University shall focus its efforts on three goals: student achievement and success, institutional excellence, and community service. These interrelated ends will be facilitated by the following means: high quality faculty, students, programs, and facilities. These means, in turn, will be funded through an energetic program of resource acquisition and stewardship.

• Instill a culture of philanthropy among students, faculty, staff and alumni.
• Create an ever larger community of supporters and an endowment that will perpetuate the work of the University and enable constant innovation and renewal.
   from the Mission Statement of California University of PA, 2003
 

OBJECTIVE VII . 1

Ensure that all University resources are used effectively and efficiently.

METHOD A
Continue to foster faculty, staff, and administrative productivity.
 
METHOD B
Provide for the professional development and training of faculty and staff.
 
METHOD C
Reduce operating costs.
 
METHOD D
Strengthen management practices.
 
MEASUREMENT
Productivity targets met or exceeded; personnel costs below 75% of total Education and General budget.
 

OBJECTIVE VII . 2

Increase financial resources available to support programs and services

METHOD A
Continue to identify and lobby for state or federal grants/contracts.
 
METHOD B
Continue to cultivate private giving and endowment growth.
 
METHOD C
Provide the support necessary to carry out the Cal U Global Online plan, develop programs, hire faculty, and provide services for an additional 2,000-4000 students over the next five years.
 
MEASUREMENT
Increase in discretionary budgets and program support.
 

OBJECTIVE VII . 3

Identify new or expanded revenue sources.

METHOD A
Seek other public/private partnerships (similar to those used to create our new on-campus and off-campus housing) that might lead to new sources of revenue.
 
METHOD B
Emphasize and reward the writing and funding of grants by faculty and staff.
 
METHOD C
Implement the Cal U Global Online to expand the development and delivery of distance learning and web-based programs to 2,000-4,000 additional students, primarily graduate, over the next five years.
 
METHOD D
Continue to use, and perhaps expand, the Calling Center to keep in touch with potential and current students as well as with potential donors.
 
METHOD E
Continue to develop the “Cal-A-Thon,” a fund-raising telethon.
 
MEASUREMENT
Increase in faculty and staff grants; financial targets of Cal U Global Online are met; the number of endowed scholarship dollars and donors continue to increase; and the number of alumni, faculty, student, administrative, and staff donors continue to increase.
 

OBJECTIVE VII . 4

Plan and initiate a new $20 million capital campaign.

METHOD A
Hire additional professionals to staff the University’s capital campaign and its ongoing fund raising efforts and maintain these staffing levels after the formal capital campaign has been concluded.
 
METHOD B
Conduct an effective and professional marketing campaign to support University goals with respect to image, enrollment, recruitment, and fund raising.
 
METHOD C
Encourage all members of the university community--students, parents, faculty, staff, administrators, alumni and friends of the University--to become committed donors.
 
MEASUREMENT
Achieve the goals of the Capital Campaign.
 

OBJECTIVE VII. 5

Be responsive to the allocation formula through which the appropriation funding level is driven.

METHOD A
With some exceptions and as per the State System directive, eliminate or consolidate programs graduating 12 or fewer graduates per year over a three year period.
 
METHOD B
Enhance student retention and persistence to graduation.
 
METHOD C
Consider introduction or expansion of “high need” programs that result in higher appropriation funding levels from the allocation formula.
 
MEASUREMENT
Increase in allocation formula funding; graduation and persistence rates.
 

OBJECTIVE VII . 6

Establish a budget planning process tied to strategic planning that facilitates the effective and efficient management of resources.

METHOD
Link the budgeting process to the approved strategic plan.
 
MEASUREMENT
Balanced budgets; increased discretionary funding; accomplishment of strategic plan goals; Personnel Ratio below 75%.