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Posted on September 21, 2010

Dr. Angelo Armenti, Jr. has announced that Craig Butzine '84 will serve as interim vice president for Marketing and University Relations.

Butzine joined the Cal U staff in 2008 as director of marketing. In that role he has expanded the depth and breadth of the university's marketing efforts and established multifaceted partnerships with leading organizations, including the Pittsburgh Steelers, the Carnegie Science Center and the Pittsburgh Penguins.

Changing the name of the former Office of University Relations reflects a new emphasis on marketing Cal U by creating dynamic partnerships, President Armenti said.

"I believe the future success of the University will be determined by our ability to form partnerships with world-class organizations," he said. "Craig is adept at forming these relationships, then working with our partners to identify ‘win-win' solutions that benefit Cal U and its students."

Before coming to Cal U, Butzine was a sales, marketing and business development consultant to technology companies including Cisco Systems, Mediasite Live and Ultrak. He was global vice president for marketing services at Marconi PLC and senior vice president/management supervisor at the St. George Group, an integrated marketing communications agency.

Butzine earned his bachelor's degree in professional writing at Cal U. He holds a Master of Science in advertising from the Medill School of Journalism at Northwestern University.

Butzine has won several regional, national and international industry awards.

His casework was featured in Strategies for the Implementation of Integrated Marketing by Dr. Larry Percy, a textbook used at colleges and universities including Oxford and the University of Alabama.

"It has been a very special opportunity to come back to my alma mater and witness its transformation firsthand," Butzine said. "It is especially exciting to share this vibrant, thriving University's story with my fellow alumni, current and prospective students, and the community."