Pathway on the campus of Cal U.Pathway on the campus of Cal U.

CAL U TELEVISION AD WINS 2012 PIXIE AWARD

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Posted on November 16, 2011

Cal U’s most recent TV spot, a 30-second advertisement called “Built,” has won a 2012 Pixie Award from the American Pixel Academy for outstanding creativity in motion graphics, effects and animation.

“Built” is the second advertising spot created for Cal U by Little Fluffy Clouds, an award-winning animation studio in San Francisco. 

Like “Journey,” the first ad in the series, “Built” resembles a watercolor painting. It shows an architectural drawing coming to life as a student bicycles across the campus to the new Convocation Center.

Jan van de Beek and Betsy DeFries, a husband-and-wife-team from Little Fluffy Clouds, spent several days at Cal U so they could accurately render the campus on film.