BRANDING EXPERTS READY TO MEET WITH STUDENTS
Posted on February 21, 2013
Two
speakers from the corporate headquarters of American Eagle will meet with Cal U
students to discuss their experiences with branding and marketing. Students
in marketing, business, public relations, communications and other programs can
meet with Anthony and Lauren Cabral at 11 a.m. Feb. 26 in Eberly Hall, Room
110. The Cabrals plan to discuss their
background as branding and marketing specialists, the role of branding in a
nationally recognizable company, and any other topics that students wish to
cover. Both Lauren and Anthony Cabal help
to steer American Eagle's image through various strategies that “construct the
brand” and maintain coherent brand identity in the eye of the consumer. The couple has traveled to store
openings in Dubai, Tokyo and Mexico City to oversee the coherence of the
clothier’s brand in those international flagship stores, and Lauren Cabral has
helped to launch a new brand for American Eagle. The talk is free, and the public may attend. For more
information, contact Dr. Greg Spicer at spicer@calu.edu
