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Promoting the laurel highlands

Jared Bundy '10

Jared Bundy ’10 turns the kaleidoscope for the Laurel Highlands Visitors Bureau.

As the director of interactive marketing, it’s Bundy’s job to showcase the activities and locations — parks, ski and leisure resorts, amusement parks, historic sites, world-famous architecture — in Fayette, Somerset and Westmoreland counties in southwestern Pennsylvania.

“I had a great experience growing up in this area,” says Bundy, who’s originally from Derry, Pa.

“I worked at Idlewild (amusement) park at age 15, went to the Westmoreland County Airshow, my dad was in the pit crew at the Jennerstown Speedway.

“It’s very cool to be able to give back and spread the message about all the things going on in the area on the (bureau’s) website and social media.”

After earning his bachelor’s degree, Bundy possessed photographic and video skills but wanted to strengthen his resume with a master’s degree in business administration from Cal U.

“I feel like my MBA put the pieces of the puzzle together. I wanted to understand marketing more, get more of the theory behind decisions,” he says.

“Now I can conceptualize, plan and budget, in addition to execute.”

Plus, he adds with a smile, “I met my wife, Anne ’10, when we both worked at the radio station, WCAL. You can’t ask for a better college experience than that.”

Bundy also served in student government and was a graduate assistant at the Cal Times student newspaper.

“Today, I write radio ads, and I’m a little better at that because I worked at the radio station. And with the Cal Times, we were kind of on the forefront of using social media to break news.

“You have to have a lifelong love of learning,” Bundy says. “You have to evolve — have a specialty, but develop a side set of skills.

“I’m reading about my field every day; it is always changing. You have to embrace the idea that the thing you once did has changed, and that’s very exciting.”

By Wendy Mackall, assistant communications director at Cal U

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