Marketing and University Relations
The Department of Marketing and University Relations is made up of the Office of Communications and Public Relations and the Office of Marketing. The department is the interface between the campus and the general public and also is responsible for internal communications.
Office of Communications and Public Relations
The Office of Communications and Public Relations maintains the University's website and develops and implements social media initiatives. It also produces publications for the campus community, including the online Journal newspaper and the Cal U Review alumni magazine.
Working closely with the Marketing staff, this office also provides speechwriting services, plans programs and events, develops promotional materials, edits material for print and electronic distribution, and assists with a wide variety of campus activities.
The staff works with local, regional, statewide and national media outlets to promote California University and showcase the accomplishments of Cal U's students, faculty and staff. It also provides strategy, content and monitoring for the University's official Facebook page, Twitter account, LinkedIn and Pinterest sites, as well as Cal U's channel on YouTube.
To enhance the University's outreach, the PR office puts news reporters and editors in touch with highly qualified faculty experts who can provide insight on a wide range of timely issues. Find an expert.
Office of Marketing
The Office of Marketing works with the University's agency of record to develop print, TV, radio and online marketing campaigns.
It also is responsible for developing and maintaining important partnerships with outside organizations, such as the Pittsburgh Penguins, Pittsburgh Steelers and other partners in the community. The objective of these partnerships is to increase the University's visibility and to provide internship opportunities for enrolled students and professional opportunities for Cal U graduates.
Turn to page 10 of Connections magazine below to read how Craig Butzine, vice president of Marketing and University Relations, believes university settings can inspire business innovation.