Sport Management Studies

Sport Management Studies Online Master of Science (M.S.) - Strategic Sport Analysis Concentration

About Strategic Sport Analysis

Gain a competitive advantage in the sports world with a 100% online master's degree.

Learn sport management fundamentals and sharpen your business and analytical skills. Earn an M.S. in Sport Management Studies with the Strategic Sport Analysis concentration online at California University of Pennsylvania. Your specialized graduate study in strategic sport analysis positions you for a dynamic career path. 

The Strategic Sport Analysis concentration focuses on business and management issues essential to the sports industry. You'll learn to:

  • Analyze the structure of sports teams and determine their potential for success.
  • Study how to strategically manage a club or organization.
  • Develop the framework to help implement new strategies and change.

Leading employers respect Cal U for high-quality education focused on developing qualified management professionals for today's sports organizations. Cal U was the first school in the nation to offer a 100% online master's degree in sport management.

Get ahead with in-depth study.

  •  Build a sound management foundation to succeed in the growing sports industry, learning from top faculty experts in Pennsylvania and from across the country.
  • Earn your master's degree in as little as 12 months attending full time or 17 months attending part-time.
  • Advance into leadership positions in public, private nonprofit and commercial sports organizations, professional teams, intercollegiate athletics, sports leagues and more.


The specialized concentration in Strategic Sport Analysis in the Master of Science in Sport Management Studies program is designed to meet the needs of the sports industry. Cal U prepares qualified management professionals who can successfully incorporate analytics and economic analyses into the daily management of sports organizations. Sport management studies students also can choose these degree concentrations:

Sport Mentorship
Master of Science in Sport Management Studies program students gain comprehensive on-the-job experience by practicing sport management theories in a practical setting under the direct supervision of a recognized leader in the sports industry. You select the site to complete your mentorship, which may be your current place of employment. Students complete a minimum of 300 hours in the 12-credit Sport Mentorship course.

Learn more about applying

#6 ranks Cal U's online master's degree in Sport Management at #6 in the nation.
billion is the projected size of the sports market in North America by 2019, predicts Forbes magazine.
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Degree Benefits

Cal U's 100% online sport management studies master's degree lets you:

  • Learn from world-class faculty and student peers.

  • Be a student at a historic state university while working full time.

  • Gain in-depth knowledge of sports organizations, teams and businesses.

  • Build valuable contacts in the sports industry.

  • Become part of a global professional network of program alumni.

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Graduate Outcomes

Master of Science in Sport Management Studies students are ready for key roles in management and leadership within the sports industry. Strategic sport analysis graduates take advantage of career opportunities in a variety of positions:

  • Coaches and scouts.

  • Fitness and health administrators.

  • Collegiate and professional team management.

  • Athletic directors.

  • Community center administrators.

Curriculum, Admission Requirements and Related Programs

Course Credits
SPT 700  Research Methods in Sport 3
SPT 710  Socio-cultural Aspects of Sport 3
SPT 720  Sport Marketing 3
SPT 730  Public Relations in Sport 3
SPT 740  Legal Aspects in Sport 3
SPT 750  Sport Finance 3
SPT 760  Sport Ethics 3
SPT 770  Leadership and Management in Sport 3
SPT 780  Current Trends and Issues in Sport Management 3
SPT 781  Sports Analytics 3
SPT 782  Economic Analysis in Sport 3
SPT 783  Strategic Sport Management 3
Total 36



Admission Requirements

Regular Admission Requirements

  • Bachelor's degree with a GPA of 3.00 or higher (Students with a GPA below 3.00 may apply for conditional admission)
  • Official transcripts from an accredited undergraduate institution

Conditional Admission Requirements

  • Conditional Admission may be granted with the following modifications of the Regular Admissions Requirements:
    • Bachelor's degree with a GPA under 3.00 will be reviewed for a decision
    • Resume listing at least two professional references

Provisional Admission
Applicants who have provided unofficial documentation of test scores, prerequisite courses, transcripts or lack of letter(s) of recommendation may be admitted provisionally.

This policy also applies to undergraduate students who apply for graduate admission pending bachelor degree completion. Upon receipt of all official documents, a student will be changed from Provisional Admission to either Regular Admission or Conditional Admission. Provisional Admission students may take classes for one term but will not be eligible for Federal Financial Aid.

How to Apply:

School of Graduate Studies and Research
California University of Pennsylvania
Box 91
250 University Ave. 
California, PA 15419

For additional information:
Phone: 1.866.595.6348


Industry-wide Influence

 Cal U Master of Science in Sport Management Studies students work in a wide range of sport businesses and athletic organizations nationwide:

  • NCAA Division I, II and III intercollegiate athletics administration.
  • NAIA intercollegiate athletics.
  • Interscholastic athletics nationwide.
  • Major and minor league baseball.
  • NHL and NFL.
  • Public parks and recreation.
  • YMCA.

Intercollegiate Focus

The Intercollegiate Athletic Administration concentration focuses student work on important business and management issues: Sport governance, sport compliance, legal aspects of equity in intercollegiate athletics, human resource strategies in intercollegiate athletics, sport finance, ethics, marketing and more.

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Sport Management

The Master of Science in Sport Management Studies program offers the Sport Management concentration to enable working professionals to develop solid skills that meet the challenges of the dynamic sports world.

Sport Management Studies Faculty

Dr. Carol Biddington

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Dr. Mary Kreis
Associate Professor

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Dr. Laura Miller
Professor, Sport Management Program Director

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Dr. Robert G. Taylor
Associate Professor and Program Coordinator

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Dr. Brian D. Wood
Associate Professor

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