Marketing

Marketing Bachelor of Science Degree (B.S.) Business Administration

About Marketing

Prepare for a successful career with a well-rounded business education.

Enter the job market with a strong portfolio of business knowledge and skills. The Bachelor of Science in Business Administration at California University of Pennsylvania offers you courses that focus on business fundamentals along with specialized skills in marketing so you're ready for an evolving business environment.    

 The bachelor's degree in business administration program is built on business core courses that provide a solid foundation. In addition, you'll choose a discipline for in-depth study: Marketing is one of seven concentrations that give business students the opportunity to develop focused expertise.    

Learn practical applications of marketing principles.   

Undergraduate business administration majors complete 27 credits in the marketing concentration. Specialized courses in marketing examine such topics as customer relations management, e-marketing, principles of selling and more. The Principles of Marketing course, for instance, serves as an introduction to the marketing discipline, covering such topics as identification of target markets, understanding population demographics and psychographics, the four Ps (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, and more. 

In the business administration program, business study is enhanced with Cal U's focus on developing quantitative, critical thinking and analytical skills.  You will graduate not only with a demonstrated competence in your subject area but also the ability and tools to apply that knowledge. 

Business administration students are also encouraged to have a minor:

  • Some students choose a business discipline other than their concentration.
  • Other popular choices include psychology, communication studies, public relations, statistics, computer information systems, leadership, women's studies, Spanish and Arabic.
  • Students also may choose to complete dual majors or dual degrees with international studies or math.

 Cal U business graduates are ready for a wide range of career opportunities. Recent Cal U business graduates also have gone on to graduate business programs at such top schools as the University of Pittsburgh, West Virginia University and the College of William and Mary, and to graduate economics programs at Youngstown State and Florida State.

Widely recognized and respected, Cal U's business administration program is currently seeking ACBSP accreditation.

Learn about ouraccelerated bachelor's-to-master's degree program.

PROGRAM HIGHLIGHTS: Business Administration

Concentration: Cal U students can complete the bachelor's degree in business administration with marketing as their concentration.  Students complete 27 credits in the marketing concentration, adding an important specialization to general business study.    

Solid foundation: Completing Cal U's 120-credit-hour bachelor's degree in business administration prepares students for many paths to business careers. Your business core courses ensure that you know the basics of business and business analytics. Cal U business students also work on professional skills such as critical thinking, communication and teamwork.   

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19:1 
Student-to-faculty ratio at Cal U.
120 
Credit hours for the bachelor's degree in business administration, which can be completed in eight semesters or four years.
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Degree Benefits

The bachelor's degree in business administration program integrates business study with the liberal arts, natural and behavioral sciences, and modern quantitative and information technology methods. Along with studying the fundamentals in your business core courses, you'll add a valuable specialization with your marketing concentration. Instruction in the program focuses on student engagement and active learning, keeping you involved and engaged with your instructors and classmates. All courses in the program consider the critical role of globalization and rapid technological advance in all aspects of the business environment. You'll be ready to explore many professional career opportunities.

 
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Graduate Outcomes

Employment of advertising, promotions and marketing managers is projected to grow 9% through 2024, faster than the average for all occupations; these areas are essential to organizations that seek to maintain and expand their share of the market, according to the Bureau of Labor Statistics. Cal U business graduates also are well-equipped to succeed in a range of careers and professions, including  accountant, banker, city manager, general manager, government agency administrator, hospital administrator, industrial relations manager, insurance agent, office manager, production manager, purchasing agent, sales manager, securities analyst and stock broker.  Among the many companies and industries who choose to hire Cal U business graduates are Aflac, Allegheny Steel, Bank of America, Clear Channel Media, Jackson Hewitt, T-Mobile, Tyco Electronics, U.S. Postal Service and Walmart.

 
Business Administration (B.S) Marketing Concentration
A professor and student look at a binder with statistics displayed on the wall behind them.

Expert Faculty

Our highly qualified business and economics faculty members have significant industry experience, as well as advanced degrees in their fields. They are dedicated to teaching Cal U students the skills necessary for success in business. Our professors have earned MBAs and doctorates from such top schools as American University, City University of New York, George Washington University, Northeastern University, The Ohio State University, University of Rhode Island and Wayne State University.

A smiling Cal U Graduate stands in front of a business desk.

Research Focus

Cal U's undergraduate business administration program emphasizes the value of doing research. Students can work one-on-one with individual faculty members, or as part of the discipline-specific research methods course. Students also have the opportunity to work with Cal U's Center for Innovation, Technology and Entrepreneurship. The Center is Cal U's one-stop shop for all things related to starting and maintaining a successful business. 

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Student Recognition

Student achievement in the business administration program is recognized in several ways. Qualified students can become members of Omicron Delta Epsilon, an honorary economics fraternity; Phi Beta Lambda - Future Business Leaders; Student Accounting Association;  Economics Club; Finance Club; American Marketing Association; and the Society for the Advancement of Management. Outstanding graduating seniors are recognized with awards for excellence.

 

B.S., Business Administration Courses Marketing Concentration

Example Courses
  • Students will follow the core business curriclumum as well as taking marketing courses.

 

View full course sequence

B.S., Business Administration - Concentration

Concentrations
Minors
  • Accounting
  • Arts Administration
  • Business
  • Economics
  • Finance
  • Management
  • Management Information Systems
  • Marketing

Business Administration Faculty

Dr. Stephanie Adam
Associate Professor

adam@calu.edu

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Dr. Adnan Chawdhry
Assistant Professor

chawdhry_a@calu.edu

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Dr. M. Arshad Chawdhry
Professor
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Dr. Joshua Chicarelli
Associate Professor

chicarelli@calu.edu

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Mark Ciccarelli
Assistant Professor

ciccarelli@calu.edu

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Dr. Ismail M. Cole
Professor

cole@calu.edu

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Dr. Paul Hettler
Professor

hettler@calu.edu

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David T. Jones
Associate Professor

jones_dt@calu.edu

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Dr. Richard LaRosa
Associate Professor

larosa@calu.edu

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Dr. Shirley A. Lazorchak
Professor

lazorchak@calu.edu

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Dr. Mark Lennon
Associate Professor
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Dr. Nan Li
Associate Professor

li_n@calu.edu

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Dr. Edmund Matecki
Assistant Professor

matecki@calu.edu

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Dr. John Michaels
Professor

Michaels@calu.edu

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Dr. Clyde A. Roberts
Professor

roberts@calu.edu

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