Corporate Communication

Corporate Communication Interdisciplinary Studies in Business and Commerce: Corporate Communication Concentration (B.S.B.A.)

About the corporate communication program

Build a career at the intersection of business and public relations with Cal U’s interdisciplinary concentration in corporate communication.

Businesses and other organizations need communication professionals who are skilled in using a wide range of media, including various social media platforms, to effectively explain strategic objectives and values to various stakeholders, drive employee engagement, and create and sustain a positive public identity.

Business students in the corporate communication concentration at Cal U prepare for these fast-paced careers with an innovative, on-campus program that blends coursework in business and communication studies. You’ll learn both theory and practical skills aimed at preparing you to meet contemporary communication challenges in a business setting.

Why choose a degree in corporate communication?

Cal U’s corporate communication program empowers students with a business degree that prepares them to meet real-life workplace demands in roles such as public relations specialist, media relations manager or public affairs director.

A required core of business courses provides a foundation in various business disciplines, including accounting, economics, finance, management, marketing and more. A broad selection of communication courses equips students to manage the internal and external messaging activities that are so vital to organizational success, especially in the age of digital media.

A specialized degree in corporate communications prepares you to work effectively in the private, nonprofit or government sectors. According to the Bureau of Labor Statistics, the job growth for corporate communications professionals is projected to grow by 6% or more through 2026, about average for all occupations nationwide.

Program Highlights: Corporate Communication

BUSINESS FOUNDATION: Students who graduate from Cal U’s corporate communication program are prepared for a wide variety of business careers. All students complete core courses that introduce them to the functional areas of business; then they add coursework to develop skills in oral and written communication, public relations, traditional media, and digital media. Cal U business students also build career-focused skills in critical thinking, problem solving and teamwork. 

TOP QUALITY: Cal U's interdisciplinary studies in business and commerce degree is accredited by the Accreditation Council for Business Schools and Programs, an assurance of quality in business-focused education. This on-campus program provides students with personalized attention from faculty members who have real-life corporate experience as well as teaching expertise.

18:1 
Student-to-faculty ratio at Cal U
$70.481 
Average salary for a corporate communications manager, according to PayScale.com
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Degree Benefits

The corporate communication program at Cal U empowers students to succeed as communication professionals in business and industrial settings, nonprofit organizations, and government agencies. Internship opportunities allow students to experience the corporate environment firsthand, and the University’s Career and Professional Development Center supplements coursework with practical advice and skills training, so students can graduate career-ready. The bachelor’s degree program can be completed in four years of full-time study.

 

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Graduate Outcomes

Demand for skilled corporate communicators is increasing nationwide, according to the Bureau of Labor Statistics, with median pay of about $70,000 per year, depending on job title and location. Graduates with a specialized business degree in corporate communication are equipped for a wide variety of careers, including roles such as:

  • Public relations specialist.
  • Public affairs director.
  • Media relations manager.
  • Special events planner.
  • Communications consultant.
Corporate Communication (B.S.B.A.)
Employees communicate in office.

What is corporate communications?

Professionals in this specialized business field are skilled at creating impactful messages to engage with a company’s stakeholders and clients, employees, and the general public. News releases and corporate newsletters may still be part of the mix, but the fast-paced, 24/7 news cycle means that corporate communicators today must also be prepared to utilize digital tools and social media platforms to promote the company, respond to crises and protect the business’s brand.

Business setting at a computer.

Personalized program

With Cal U’s interdisciplinary studies in business and commerce degree, you can tailor your business degree to meet your professional goals – including a career in corporate communication. After completing foundation courses in business and communication studies, you’ll choose from a selection of upper-level electives that get you ready for the future youwant to build.

Students in a classroom.

Student recognition

Cal U and its Department of Business and Economics is proud to recognize your achievements! Qualified students can become members of Delta Mu Delta, the International Honor Society in Business, or Lambda Pi Delta, the National Communications Honor Society. Outstanding graduating seniors also may receive awards for excellence.

Curriculum

Curriculum



Course Credits
Freshman Year  
First Semester 16
ACC 200  Financial Accounting 3
ENG 101  English Composition I 3
MAT 181  College Algebra 3
UNI 100  First-Year Seminar 1
General Education Courses/Electives 6
   
Second Semester 15
BUS 242  Business Law I 3
BUS 281  Management Science I 3
CDC 100  Communication Perspectives 3
ENG 211  Business Writing I 3
PSY 100  General Psychology 3
   
Sophomore Year  
Third Semester 15
ACC 321  Managerial Accounting 3
CDC 101  Public Speaking 3
CDC 201  Argument. and Debate 3
ECO 201  Principles of Microeconomics 3
MIS 201  Management Info Sys 3
   
Fourth Semester 15
ECO 202  Principles of Macroeconomics 3
MAT 225  Business Statistics 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
General Education Course/Elective 3
   
Junior Year  
Fifth Semester 15
FIN 301  Financial Management 3
BUS 381  Management Science II 3
CDC 302  Persuasion 3
General Education Courses/Electives 6
   
Sixth Semester 15
BUS 345  Business Ethics 3
CDC 303  Organizational Comm 3
General Education Course/Elective 3
Minor/Bus. Electives 6
   
Senior Year  
Seventh Semester 15
BUS 499  Integrated Strat. Capstone  3
CDC 330  Intro to PR 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
   
Eighth Semester 15
CDC 331  Public Relations Appl 3
CDC 450  Media, Society, Cult 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
Total 120

Program Requirements

Business Core Courses (30 credits)

  • ACC 200  Financial Accounting
  • ACC 321  Managerial Accounting
  • BUS 242  Business Law I
  • BUS 381  Management Science II
  • BUS 499  Integrated Strategic Capstone
  • ECO 201  Principles of Microeconomics
  • ECO 202  Principles of Macroeconomics
  • FIN 301  Financial Management
  • MGT 300  Principles of Management
  • MKT 300  Principles of Marketing

Required Major Courses (27 credits)

  • BUS 345  Business Ethics 
  • CDC 100  Communication Perspectives
  • CDC 201  Argumentation and Advocacy
  • CDC 230  Strategic Professional Communication
  • CDC 302  Persuasion
  • CDC 303  Organizational Communication
  • CDC 330  Intro to Public Relations
  • CDC 331  Public Relations Applications
  • CDC 450  Media, Society and Culture

Required Minor/Certificate (12 credits*)

  • Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems, or Marketing or the Certificate in Innovation and Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser. 

* These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.

Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate. 



B.S., Business Administration Programs

Majors
Minors
  • Accounting
  • Arts Administration
  • Business
  • Economics
  • Finance
  • Forensic Accounting
  • Management
  • Management Information Systems
  • Marketing



Business and Communication Faculty

Dr. Stephanie Adam
Associate Professor

adam@calu.edu

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Dr. Ahmet Akgun
Associate Professor

akgun@calu.edu

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James Carter
Assistant Professor

carter@calu.edu

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Dr. Adnan Chawdhry
Associate Professor

chawdhry_a@calu.edu

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Dr. Joshua Chicarelli
Associate Professor

chicarelli@calu.edu

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Mark Ciccarelli
Assistant Professor

ciccarelli@calu.edu

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Dr. Sylvia Foil
Professor

foil@calu.edu

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Dr. Craig Fox
Associate Professor and Associate Director of the University Honors Program

fox@calu.edu

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Greg Harrison
Professor

harrison_g@calu.edu

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Dr. Paul Hettler
Professor

hettler@calu.edu

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Dr. Susan Jasko
Associate Professor

jasko@calu.edu

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David T. Jones
Associate Professor

jones_dt@calu.edu

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Dr. Elizabeth Jones
Associate Professor

jones_e@calu.edu

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Dr. Macdonald Kale
Associate Professor

kale@calu.edu

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Dr. Richard LaRosa
Associate Professor

larosa@calu.edu

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Dr. Shirley A. Lazorchak
Professor

lazorchak@calu.edu

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Dr. Mark Lennon
Associate Professor

lennon@calu.edu

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Dr. Nan Li
Associate Professor

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Dr. Edmund Matecki
Assistant Professor

matecki@calu.edu

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Dr. Drew McGukin
Associate Professor

mcgukin@calu.edu

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Dr. John Michaels
Professor

Michaels@calu.edu

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Dr. James 'Christian' Ola
Associate Professor

ola@calu.edu

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Cindy Persinger
Assistant Professor

persinger@calu.edu

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Dr. Joel Press
Associate Professor

press@calu.edu

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Dr. Clyde A. Roberts
Professor

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Dr. Joseph J. Schwerha
Associate Professor

schwerha@calu.edu

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Dr. Nancy J. Shaffer
Associate Professor

Shaffer_N@calu.edu

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Dr. Greg Spicer
Associate Professor; Director of Speech and Debate

spicer@calu.edu

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Dr. Alfred Tarquinio
Adjunct Professor

tarquinio@calu.edu

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