About the corporate communication program
Build a career at the intersection of business and public relations with PennWest California’s interdisciplinary concentration in corporate communication.
Businesses and other organizations need communication professionals who are skilled in using a wide range of media, including various social media platforms, to effectively explain strategic objectives and values to various stakeholders, drive employee engagement, and create and sustain a positive public identity.
Business students in the corporate communication concentration at PennWest California prepare for these fast-paced careers with an innovative, on-campus program that blends coursework in business and communication studies. You’ll learn both theory and practical skills aimed at preparing you to meet contemporary communication challenges in a business setting.
Why choose a degree in corporate communication?
PennWest California’s corporate communication program empowers students with a business degree that prepares them to meet real-life workplace demands in roles such as public relations specialist, media relations manager or public affairs director.
A required core of business courses provides a foundation in various business disciplines, including accounting, economics, finance, management, marketing and more. A broad selection of communication courses equips students to manage the internal and external messaging activities that are so vital to organizational success, especially in the age of digital media.
A specialized degree in corporate communications prepares you to work effectively in the private, nonprofit or government sectors. According to the Bureau of Labor Statistics, the job growth for corporate communications professionals is projected to grow by 6% or more through 2026, about average for all occupations nationwide.