Program Description
The corporate communication concentration of the Bachelor of Science in Business Administration (B.S.B.A.) in Interdisciplinary Studies in Business and Commerce is designed for students interested in public relations and corporate communication. The degree provides a solid foundation of business knowledge while also building communication skills.
Delivery Mode
Traditional (on campus)
Curriculum
| Course | Credits |
| General Education Courses | 40 or 41 |
| Building a Sense of Community UNI 100 First-Year Seminar |
1 |
| Composition ENG 101 English Composition I |
3 |
| Public Speaking CDC 101 Public Speaking |
3 |
| Mathematics and Quantitative Literacy MAT 181 College Algebra |
3 |
| Health and Wellness Any Health and Wellness Course |
3 |
| Technological Literacy MIS 201 Management Info Systems |
3 |
| Humanities PHI 115 Logic and Language |
3 |
| Fine Arts Any Fine Arts Course |
3 |
| Natural Sciences Any Natural Science Course |
3 or 4 |
| Social Sciences PSY 100 General Psychology |
3 |
General Education Options
|
12 |
| Business Core Courses | 30 |
| ACC 200 Financial Accounting | 3 |
| ACC 321 Managerial Accounting | 3 |
| BUS 242 Business Law I | 3 |
| BUS 381 Management Science II | 3 |
| BUS 499 Integrated Strategic Capstone | 3 |
| ECO 201 Principles of Microeconomics | 3 |
| ECO 202 Principles of Macroeconomics | 3 |
| FIN 301 Financial Management | 3 |
| MGT 300 Principles of Management | 3 |
| MKT 300 Principles of Marketing | 3 |
| Required Major Courses | 27 |
| BUS 345 Business Ethics OR BUS 343 Corporate Social Responsibility OR CDC 465 Media Ethics | 3 |
| CDC 100 Communication Perspectives | 3 |
| CDC 201 Argumentation and Advocacy | 3 |
| CDC 230 Strategic Professional Communication | 3 |
| CDC 302 Persuasion | 3 |
| CDC 303 Organizational Communication | 3 |
| CDC 330 Intro to Public Relations | 3 |
| CDC 331 Public Relations Applications | 3 |
| CDC 450 Media, Society and Culture | 3 |
| Required Minor/Certificate* | 12 |
| Free Electives | 10 to 11 |
| Total | 120 |
Additional requirements, not counted toward the General Education requirements, include:
- Special Experience Course (1 course required): Any Special Experience Course
- Writing-Intensive Component Courses (2 courses required): BUS 499 Integrated Strategic Capstone AND Any CDC, ECO, MGT or MKT Upper-Division Writing-Intensive Course
- Laboratory Course (1 course required): BUS 381 Management Science II
* Required Minor/Certificate: Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems, or Marketing or the Certificate in Innovation & Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser.
These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above."
Program Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.
Program Webpage
https://www.calu.edu/academics/undergraduate/bachelors/corporate-communications/index.aspx