B.S.B.A. in ISBC: Corporate Communication

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Program Description

The Corporate Communication concentration of the Bachelor of Science in Business Administration (B.S.B.A.) in Interdisciplinary Studies in Business and Commerce is designed for students interested in public relations and corporate communication. The degree provides a solid foundation of business knowledge while also building communication skills. 

Delivery Mode

Traditional (on campus)

Curriculum

The following eight-semester schedule of courses provides a recommended framework for completing this program of study in four years.


Course Credits
Freshman Year  
First Semester 16
ACC 200  Financial Accounting 3
ENG 101  English Composition I 3
MAT 181  College Algebra 3
UNI 100  First-Year Seminar 1
General Education Courses/Electives 6
   
Second Semester 15
BUS 242  Business Law I 3
BUS 281  Management Science I 3
CDC 100  Communication Perspectives 3
ENG 211  Business Writing I 3
PSY 100  General Psychology 3
   
Sophomore Year  
Third Semester 15
ACC 321  Managerial Accounting 3
CDC 101  Public Speaking 3
CDC 201  Argument. and Debate 3
ECO 201  Principles of Microeconomics 3
MIS 201  Management Info Sys 3
   
Fourth Semester 15
ECO 202  Principles of Macroeconomics 3
MAT 225  Business Statistics 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
General Education Course/Elective 3
   
Junior Year  
Fifth Semester 15
FIN 301  Financial Management 3
BUS 381  Management Science II 3
CDC 302  Persuasion 3
General Education Courses/Electives 6
   
Sixth Semester 15
BUS 345  Business Ethics 3
CDC 303  Organizational Comm 3
General Education Course/Elective 3
Minor/Bus. Electives 6
   
Senior Year  
Seventh Semester 15
BUS 499  Integrated Strat. Capstone  3
CDC 330  Intro to PR 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
   
Eighth Semester 15
CDC 331  Public Relations Appl 3
CDC 450  Media, Society, Cult 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
Total 120

Program Requirements

Business Core Courses (30 credits)

  • ACC 200  Financial Accounting
  • ACC 321  Managerial Accounting
  • BUS 242  Business Law I
  • BUS 381  Management Science II
  • BUS 499  Integrated Strategic Capstone
  • ECO 201  Principles of Microeconomics
  • ECO 202  Principles of Macroeconomics
  • FIN 301  Financial Management
  • MGT 300  Principles of Management
  • MKT 300  Principles of Marketing

Required Major Courses (27 credits)

  • BUS 345  Business Ethics 
  • CDC 100  Communication Perspectives
  • CDC 201  Argumentation and Advocacy
  • CDC 230  Strategic Professional Communication
  • CDC 302  Persuasion
  • CDC 303  Organizational Communication
  • CDC 330  Intro to Public Relations
  • CDC 331  Public Relations Applications
  • CDC 450  Media, Society and Culture

Required Minor/Certificate (12 credits*)

  • Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems or Marketing or the Certificate in Innovation and Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser. 

* These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.

Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate. 

Program Webpage

https://www.calu.edu/academics/undergraduate/bachelors/corporate-communications/index.aspx