2021-2022 Academic Catalog

B.S.B.A. in ISBC: Corporate Communication Concentration

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Program Description

The corporate communication concentration of the Bachelor of Science in Business Administration (B.S.B.A.) in Interdisciplinary Studies in Business and Commerce is designed for students interested in public relations and corporate communication. The degree provides a solid foundation of business knowledge while also building communication skills. 

Delivery Mode

Traditional (on campus)


Course Credits
General Education Courses 40 or 41
Building a Sense of Community
UNI 100 First-Year Seminar
ENG 101  English Composition I
Public Speaking
CDC 101  Public Speaking
Mathematics and Quantitative Literacy
MAT 181  College Algebra
Health and Wellness
Any Health and Wellness Course
Technological Literacy
MIS 201  Management Info Systems
PHI 115  Logic and Language
Fine Arts
Any Fine Arts Course
Natural Sciences
Any Natural Science Course
3 or 4
Social Sciences
PSY 100  General Psychology
General Education Options
  • Any Ethics and Multicultural Awareness Emphasis Course
  • ENG 211  Business Writing  OR  ENG 102  Composition II
  • MAT 225  Business Statistics
  • BUS 281  Management Science I
Business Core Courses 30
ACC 200  Financial Accounting 3
ACC 321  Managerial Accounting 3
BUS 242  Business Law I 3
BUS 381  Management Science II 3
BUS 499  Integrated Strategic Capstone 3
ECO 201  Principles of Microeconomics 3
ECO 202  Principles of Macroeconomics 3
FIN 301  Financial Management 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
Required Major Courses 27
BUS 345  Business Ethics  OR  BUS 343  Corporate Social Responsibility  OR  CDC 465  Media Ethics 3
CDC 100  Communication Perspectives 3
CDC 201  Argumentation and Advocacy 3
CDC 230  Strategic Professional Communication 3
CDC 302  Persuasion 3
CDC 303  Organizational Communication 3
CDC 330  Intro to Public Relations 3
CDC 331  Public Relations Applications 3
CDC 450  Media, Society and Culture 3
Required Minor/Certificate* 12
Free Electives 10 to 11
Total 120

Additional requirements, not counted toward the General Education requirements, include:

  • Special Experience Course (1 course required): Any Special Experience Course
  • Writing-Intensive Component Courses (2 courses required): BUS 499 Integrated Strategic Capstone AND Any CDC, ECO, MGT or MKT Upper-Division Writing-Intensive Course
  • Laboratory Course (1 course required): BUS 381 Management Science II

* Required Minor/Certificate: Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems, or Marketing or the Certificate in Innovation & Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser.

These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above."

Program Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.

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