Program Description
The Corporate Communication concentration of the Bachelor of Science in Business Administration (B.S.B.A.) in Interdisciplinary Studies in Business and Commerce is designed for students interested in public relations and corporate communication. The degree provides a solid foundation of business knowledge while also building communication skills.
Delivery Mode
Traditional (on campus)
Curriculum
The following eight-semester schedule of courses provides a recommended framework for completing this program of study in four years.
| Course | Credits |
| Freshman Year | |
| First Semester | 16 |
| ACC 200 Financial Accounting | 3 |
| ENG 101 English Composition I | 3 |
| MAT 181 College Algebra | 3 |
| UNI 100 First-Year Seminar | 1 |
| General Education Courses/Electives | 6 |
| Second Semester | 15 |
| BUS 242 Business Law I | 3 |
| BUS 281 Management Science I | 3 |
| CDC 100 Communication Perspectives | 3 |
| ENG 211 Business Writing I | 3 |
| PSY 100 General Psychology | 3 |
| Sophomore Year | |
| Third Semester | 15 |
| ACC 321 Managerial Accounting | 3 |
| CDC 101 Public Speaking | 3 |
| CDC 201 Argument. and Debate | 3 |
| ECO 201 Principles of Microeconomics | 3 |
| MIS 201 Management Info Sys | 3 |
| Fourth Semester | 15 |
| ECO 202 Principles of Macroeconomics | 3 |
| MAT 225 Business Statistics | 3 |
| MGT 300 Principles of Management | 3 |
| MKT 300 Principles of Marketing | 3 |
| General Education Course/Elective | 3 |
| Junior Year | |
| Fifth Semester | 15 |
| FIN 301 Financial Management | 3 |
| BUS 381 Management Science II | 3 |
| CDC 302 Persuasion | 3 |
| General Education Courses/Electives | 6 |
| Sixth Semester | 15 |
| BUS 345 Business Ethics | 3 |
| CDC 303 Organizational Comm | 3 |
| General Education Course/Elective | 3 |
| Minor/Bus. Electives | 6 |
| Senior Year | |
| Seventh Semester | 15 |
| BUS 499 Integrated Strat. Capstone | 3 |
| CDC 330 Intro to PR | 3 |
| General Education Courses/Electives | 6 |
| Minor/Bus. Elective | 3 |
| Eighth Semester | 15 |
| CDC 331 Public Relations Appl | 3 |
| CDC 450 Media, Society, Cult | 3 |
| General Education Courses/Electives | 6 |
| Minor/Bus. Elective | 3 |
| Total | 120 |
Program Requirements
Business Core Courses (30 credits)
- ACC 200 Financial Accounting
- ACC 321 Managerial Accounting
- BUS 242 Business Law I
- BUS 381 Management Science II
- BUS 499 Integrated Strategic Capstone
- ECO 201 Principles of Microeconomics
- ECO 202 Principles of Macroeconomics
- FIN 301 Financial Management
- MGT 300 Principles of Management
- MKT 300 Principles of Marketing
Required Major Courses (27 credits)
- BUS 345 Business Ethics
- CDC 100 Communication Perspectives
- CDC 201 Argumentation and Advocacy
- CDC 230 Strategic Professional Communication
- CDC 302 Persuasion
- CDC 303 Organizational Communication
- CDC 330 Intro to Public Relations
- CDC 331 Public Relations Applications
- CDC 450 Media, Society and Culture
Required Minor/Certificate (12 credits*)
- Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems or Marketing or the Certificate in Innovation and Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser.
* These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.
Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.
Program Webpage
https://www.calu.edu/academics/undergraduate/bachelors/corporate-communications/index.aspx