2021-2022 Academic Catalog

B.S.B.A. in ISBC: Event Planning and Management Concentration

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Program Description

The event planning and management concentration of the Bachelor of Science in Business Administration (B.S.B.A.) in Interdisciplinary Studies in Business and Commerce explores all aspects of event management, including design, risk management, finance, sustainability, marketing, logistics and evaluation. Students in this program are prepared to plan and manage a wide variety of events. 

Delivery Mode

100% Online or Hybrid


Course Credits
General Education Courses 40 or 41
Building a Sense of Community
UNI 100 First-Year Seminar
ENG 101  English Composition I
Public Speaking
CDC 101  Public Speaking
Mathematics and Quantitative Literacy
MAT 181  College Algebra
Health and Wellness
REC 165  Introduction to Recreation and Leisure
Technological Literacy
MIS 201  Management Info Systems
PHI 115  Logic and Language (or other humanities with adviser approval)
Fine Arts
Any Fine Arts Course
Natural Sciences
Any Natural Sciences Course
3 or 4
Social Sciences
PSY 100  General Psychology 
Ethics and Multicultural Awareness Emphasis Course
GEO 100  Intro to Geography
General Education Options
  • ENG 211  Business Writing I  OR  ENG 102  Composition II
  • MAT 225  Business Statistics 
  • BUS 281  Management Science I
Business Core Courses 30
ACC 200  Financial Accounting 3
ACC 321  Managerial Accounting 3
BUS 242  Business Law I 3
BUS 381  Management Science I 3
BUS 499  Integrated Strategic Capstone
ECO 201  Principles of Microeconomics 3
ECO 202  Principles of Macroeconomics 3
FIN 301  Financial Management 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
Required Event Planning and Management Concentration Courses
TOU 102  Hospitality Industry and Operations 3
REC 235  Special Event Management in Recreation Settings 3
TOU 330  Meet Expo Event and Convention Operations 3
TOU 350  Hotels, Resorts and Lodging 3
REC 412  Program Planning and Evaluation 3
GEO 479  Internship  OR  BUS 492  Internship 3 (min.)
Related Event Planning and Management Electives 9
Select three courses from the following (not all are available online):
  • TOU 101  Introduction to Tourism Studies
  • TOU 277  Casinos and Gaming Entertainment
  • CDC 330  Introduction to Public Relations
  • MKT 311  E-Marketing
  • MKT 341  Non-profit Marketing
  • Any 300-level or above BUS, GEO, MGT, MKT, REC or TOU courses not already required or included above  
Required Minor/Certificate* 12 
Students must select a minor or certificate. Additional information is listed below.  12 (min.)
Free Electives 10 or 11
Total 120

Additional requirements, not counted toward the General Education requirements, include:

  • Special Experience Course (1 course required): ECO 460 Global Economic Perspectives
  • Writing-Intensive Component Courses (2 courses required): BUS 499 Integrated Strategic Capstone AND Any ECO, MGT, MKT or TOU Upper-Division Writing-Intensive Course
  • Laboratory Course (1 course required): BUS 381 Management Science II

Required Minor/Certificate: Students cannot have more than 9 credits in the major also count toward their minor. Students must select from one of the following minors: Management, Business, or Tourism Studies. Students may select a different minor or a certificate, with the approval of their adviser. "Free Electives" may be fulfilled with courses required for the minor.

The management and business minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The tourism studies minor is 18 credits; however, 6 credits are completed in the "Event Planning and Management Concentration Courses" and 3 credits are available in the "Event Planning and Management Electives."

Program Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.

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