Program Description
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing degree builds skills that help organizations succeed in a competitive business environment. The program covers knowledge and skills needed by marketing professionals.
Delivery Mode
Traditional (on campus)
Curriculum
| Course | Credits |
| General Education Courses | 40 or 41 |
| Building a Sense of Community UNI 100 First-Year Seminar |
1 |
| Composition ENG 101 English Composition I |
3 |
| Public Speaking CDC 101 Public Speaking |
3 |
| Mathematics and Quantitative Literacy MAT 181 College Algebra |
3 |
| Health and Wellness Any Health and Wellness Course |
3 |
| Technological Literacy MIS 201 Management Info Systems |
3 |
| Humanities Any Humanities Course |
3 |
| Fine Arts Any Fine Arts Course |
3 |
| Natural Sciences Any Natural Science Course |
3 |
| Social Sciences PSY 100 General Psychology |
3 |
General Education Options
|
12 |
| Business Core Courses | 30 |
| ACC 200 Financial Accounting | 3 |
| ACC 321 Managerial Accounting | 3 |
| BUS 242 Business Law I | 3 |
| BUS 381 Management Science II | 3 |
| BUS 499 Integrated Strategic Capstone | 3 |
| ECO 201 Principles of Microeconomics | 3 |
| ECO 202 Principles of Macroeconomics | 3 |
| FIN 301 Financial Management | 3 |
| MGT 300 Principles of Management | 3 |
| MKT 300 Principles of Marketing | 3 |
| Required Major Courses | 18 |
| MKT 320 Principles of Selling | 3 |
| MKT 341 Non-profit Marketing | 3 |
| MKT 351 Advertising Mgt | 3 |
| MKT 401 Marketing Mgt | 3 |
| MKT 421 Consumer Behavior | 3 |
| MKT 431 Marketing Research | 3 |
| Related Electives | 9 |
| MKT 492 Marketing Internship | 3 |
| ACC, BUS, ECO, FIN, HRM, MGT, MIS or MKT courses, 300-level or above not already included in the "Business Core Courses" or "Required Major Courses" above | 6 |
| Required Minor/Certificate* | 12 |
| Free Electives | 10 to 11 |
| Total | 120 |
Additional requirements, not counted toward the General Education requirements, include:
- Special Experience Course (1 course required): Any Special Experience Course
- Writing-Intensive Component Courses (2 courses required): BUS 499 and MKT 431 Marketing Research
- Laboratory Course (1 course required): BUS 381 Management Science II
* Required Minor/Certificate: Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, or Management Information Systems, or the Certificate in Innovation & Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser, in which case the 9 credits of "Related Electives" may be fulfilled with courses required for the minor.
These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.
Program Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.
Program Webpage
https://www.calu.edu/academics/undergraduate/bachelors/marketing/index.aspx