B.S.B.A. in ISBC: Corporate Communication

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The following eight-semester schedule of courses provides a recommended framework for completing this program of study in four years.


Course Credits
Freshman Year  
First Semester 16
ACC 200  Financial Accounting 3
ENG 101  English Composition I 3
MAT 181  College Algebra 3
UNI 100  First-Year Seminar 1
General Education Courses/Electives 6
   
Second Semester 15
BUS 242  Business Law I 3
BUS 281  Management Science I 3
CDC 100  Communication Perspectives 3
ENG 211  Business Writing I 3
PSY 100  General Psychology 3
   
Sophomore Year  
Third Semester 15
ACC 321  Managerial Accounting 3
CDC 101  Public Speaking 3
CDC 201  Argument. and Debate 3
ECO 201  Principles of Microeconomics 3
MIS 201  Management Info Sys 3
   
Fourth Semester 15
ECO 202  Principles of Macroeconomics 3
MAT 225  Business Statistics 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
General Education Course/Elective 3
   
Junior Year  
Fifth Semester 15
FIN 301  Financial Management 3
BUS 381  Management Science II 3
CDC 302  Persuasion 3
General Education Courses/Electives 6
   
Sixth Semester 15
BUS 345  Business Ethics 3
CDC 303  Organizational Comm 3
General Education Course/Elective 3
Minor/Bus. Electives 6
   
Senior Year  
Seventh Semester 15
BUS 499  Integrated Strat. Capstone  3
CDC 330  Intro to PR 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
   
Eighth Semester 15
CDC 331  Public Relations Appl 3
CDC 450  Media, Society, Cult 3
General Education Courses/Electives 6
Minor/Bus. Elective 3
Total 120

Program Requirements

Business Core Courses (30 credits)

  • ACC 200  Financial Accounting
  • ACC 321  Managerial Accounting
  • BUS 242  Business Law I
  • BUS 381  Management Science II
  • BUS 499  Integrated Strategic Capstone
  • ECO 201  Principles of Microeconomics
  • ECO 202  Principles of Macroeconomics
  • FIN 301  Financial Management
  • MGT 300  Principles of Management
  • MKT 300  Principles of Marketing

Required Major Courses (27 credits)

  • BUS 345  Business Ethics 
  • CDC 100  Communication Perspectives
  • CDC 201  Argumentation and Advocacy
  • CDC 230  Strategic Professional Communication
  • CDC 302  Persuasion
  • CDC 303  Organizational Communication
  • CDC 330  Intro to Public Relations
  • CDC 331  Public Relations Applications
  • CDC 450  Media, Society and Culture

Required Minor/Certificate (12 credits*)

  • Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management, Management Information Systems, or Marketing or the Certificate in Innovation and Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser. 

* These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.

Note: Students who complete dual degrees or dual majors do not have to complete a minor or certificate.