Bachelor of Science in Commercial Music Technology: Commercial Music Business Concentration

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Purpose

Cal U’s Commercial Music Business (CMB) is an exciting degree option for students who are wishing to follow the three-tiered curricular structure of the Commercial Music Technology (CMT) degree, but who would like to place a greater emphasis on business and entrepreneurship training. Students enrolled in the CMB program take approximately 18 additional business credits when compared to a CMT major (9 credits). Typical courses that CMB majors are exposed to include E-Sales and Marketing, Advertising, Digital Ethics and Advanced Finance courses. Lastly, CMB students have the option of customizing their business studies in order to place them on a fast track for completing a Masters of Business Administration (MBA) one year after their four-year CMB studies. Entering the workforce one year ahead of the competition with a master’s degree in business makes this fast-track option very attractive. While centered around business and entrepreneurship, the CMB degree does require that students satisfy many of the music requirements of the CMT degree, including performing in departmental ensembles, taking private instrumental lessons and also gaining hands-on technology training through the department’s various special experience opportunities.

Note: Students wishing to enroll in the Commercial Music Business program must go through the audition process outlined on the Cal U website. 

Careers

Cal U's commercial music business degree can prepare you for rewarding careers in business ownership, commercial music production and engineering, management in radio and TV broadcasting, and supervisory roles in mixed-media production firms. Potential career titles include:

  • Director of Audio/Visual Events
  • Music Store Owner
  • Freelance Audio Engineer or Mixing Engineer
  • Band Marketing/Brand Specialist
  • Social Media Marketing Specialist
  • Manager of Artist Relations Specialist

Cal U prepares you to enter the workforce with knowledge, integrity, character and experience. With the help of the University’s Career Services, we’ll connect you to potential employers through networking events, job shadowing opportunities, on-campus recruiting, job and internship fairs and organizational visits.

Curriculum 

The Bachelor of Science in Commercial Music Technology: Commercial Music Business can be completed in four years. The curriculum shown below illustrates the scope of courses that are required for graduation from this program. 

Course Credits
Freshman Year  
First-Semester 15
GCM 180 Multimedia Foundations 3
MUS 100 Introduction to Music 3
MUS 211 Keyboard Class 3
MUS 215 Comprehensive Musicianship I 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
UNI 100 First-Year Seminar 1
   
Second Semester 14
ENG 101 English Comp I 3
MUS 275 Music and Recording Technology I* 3
MUS 315 Comprehensive Musicianship II* 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Course 3
   
Sophomore Year  
Third Semester 17
BUS 100 Intro to Business 3
CMD 221 Speech Science 3
MUS 375 Music and Recording Technology II** 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Courses 6
   
Fourth Semester 17
BUS 242 Business Law I 3
MKT 300 Principles of Marketing 3
MUS 300 Jazz: History, Form and Analysis 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
Business Elective 3
General Education Course 3
   
Junior Year  
Fifth Semester 14
THE 211 Lighting I** 3
MGT 300 Principles of Management 3
MUS 314 The Music Industry** 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Course 3
   
Sixth Semester 15
MUS Applied Instruction 1
MUS History, Forms and Analysis Elective 3
MUS Performance Ensemble 1
Business Elective 3
General Education Courses 6
Special Experience - Music Business Practicum 1
   
Senior Year  
Seventh Semester 14
Business Electives 6
Business Ethics Requirement 3
MUS Applied Instruction 1
Special Experience - Music Business Practicum 1
General Education Course 3
   
Eighth Semester 14
ACT 200 Financial Accounting (Suggested Elective) 3
Free Electives 6
MUS Applied Instruction 1
Special Experience - Music Business Internship 4
Total 120 

* Offered in spring only.

** Offered in fall only.

Note: Developmental courses do not count toward the 120 credits necessary for graduation, but are calculated in your overall GPA.

Program Requirements

Course Credits
Core Requirements 18
MUS 211  Keyboard Class 3
MUS 215  Comprehensive Musicianship 3
MUS 275  Music & Recording Technology 3
MUS 314  The Music Industry: HF&A 3
MUS 315  Comprehensive Musicianship II 3
MUS 375  Music & Recording II 3
   
Performance Ensemble (select from list) 6
MUS 187  Guitar Ensemble 1
MUS 188  String Ensemble 1
MUS 191  Choir 1
MUS 192  California Singers 1
MUS 193  Gospel Choir 1
MUS 196  Jazz Ensemble 1
MUS 198  Marching Band 1
MUS 199  Concert Band 1
MUS 307  Special Music Project 1
   
Applied Instruction Electives (select from list) 8
Brass - MUS 109, 209, 309, 409 1
Piano - MUS 119, 219, 319, 419 1
Percussion - MUS 129, 229, 329, 429 1
Woodwind - MUS 149, 249, 349, 449 1
Voice - MUS 159, 259, 359, 459 1
Guitar - MUS 170, 270, 370, 470 1
String - MUS 179, 279, 379, 479 1
   
Special Experience Electives (select from list) 6
MUS 482  Music Tech Practicum Marketing 1-3 
MUS 485  Music Tech Practicum 1-3
MUS 488  Music Tech Internship 1-12
MUS 499  Senior Project/Recital 3
   
Business Courses 12
BUS 100  Introduction to Business 3
BUS 242  Business Law I 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
   
Business Ethics (select one) 3
BUS 342  Business, Society and Government 3
BUS 343  Corporate Social Responsibility 3
BUS 345*  Business Ethics (required for Law Group, so Law Group students must choose additional ethics course above) 3
   
Business Elective Groups (choose one group)  
Law Group  
BUS 345*  (see above) 3
BUS 346  Business Law II 3
MGT 375  Info Tech Ethics 3
MGT 376  Cyber Law 3
   
Entrepreneurship Group  
MGT 303  Entrepreneurship I 3
BUS 346  Business Law II 3
MGT 375  Info Tech Ethics 3
MGT 376  Cyber Law 3
   
Sales and Marketing Group  
MKT 320  Selling 3
MKT 321  Sales Management 3
MKT 351  Advertising 3
MKT 311  Marketing 3
   
Suggested Elective (among 12 to 15 credits of free elective)  
ACT 200  Financial Accounting  

Note: All prescribed courses, including general education courses, may not be substituted, except at the discretion of the music department.