GCM-Graphics and Multimedia

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Course Descriptons By Program

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GCM100 - Graphic Communication Processes I

This course offers the student an opportunity for experiences of practical application in the five major printing processes. It covers electronic image design, image carrier preparation, image transfer and finishing techniques related to lithographic, screen, flexographic, and variable data digital printing. Related areas of studies include duplication, ink chemistry, paper use and selection, and digital photography.

GCM101 - Time-Based Media

The course focuses on time as an element of design and communication. In design, time usually incorporates changes that can be in the form of an animation, an event, or an action taken by the viewer. This is an introductory level course for all students who would like to explore the creative use of traditional time-based media and storytelling. Students will use non-computer based media to view, analyze, capture and express the world around us.

GCM180 - Multimedia Foundations

This course focuses on the fundamental concepts of multimedia technology and typical components including hardware, software, peripheral devices, conventional photography/scanned images, digital photography, bitmapped and vector based image creation and editing, web pages, video, animation, 3D images, and audio. The application of multimedia in business, marketing, education, entertainment and training will be explored. Practical hands-on assignments will be used to reinforce learning. The course is designed to provide the students with 30 hours of lecture instruction and 45 hours of laboratory-based learning per semester.

GCM200 - Graphic Communications Processes II

This course offers additional experiences in the practical application of both conventional and digital printing. The student is introduced to the use of digital media as an extension of print media for communications and marketing purposes. The integration and implementation of new printing and imaging technologies that affects day-to-day communication is explained. Practical experiences are gained in lithographic, screen, flexographic and digital printing reproduction through laboratory and computer based activities.

GCM211 - Screen Printing Techniques

This course defines and analyzes the process of screen printing, and is an introduction to the various applications of screen printing. Student-designed activities are supported by exercises that provide quality and control for the printing process. Emphasis of the course is centered on establishing repeatability of the printing process by controlling variables; digital design and imaging; single and multiple color image design, conversion and transfer; sheet-fed manual and semi-automatic presswork; flat substrate and textile printing applications of simple and complex close register line images. Two lecture-hours and three laboratory-hours per week. Pre-requisite: GCM 100 (3 crs.).

GCM220 - Black and White Photography

This course emphasizes techniques involved in monochromatic still photography and introduces color photography. It covers the basic aspects of picture taking, photographic composition, digital camera operation, tonal correction, and digital output. Two hours of lecture and two laboratory-hours per week.

GCM225 - Digital Layout and Design

In this course student will focus on presentation of design elements and principles used to produce various layouts for printing production and digital display. The individual must strive to develop harmonious relationships between these design elements and principles and various printing and digital applications through practical activity assignments. The fundamentals of producing digital layouts for newspaper, magazine, direct mail, poster, web site, digital display and point of purchase advertising are considered. Use of computers for electronic/desktop publishing is emphasized. Production and practical application assignments are to be performed in conjunction with theory explanations as out of class activities. Studio format – 4 hours a week.

GCM240 - Electronic Desktop Publishing

This course provides an in-depth study into the digital desktop publishing systems and their concept of architecture, operation, networking, financing and design role in the publishing industry. It covers the basic aspects of graphic designing, creating page layouts, scanning of text and halftone conversion of continuous tone photographs, connectivity, telecommunications, image setting and encryption of data. Each student will experience hands-on activities with computers utilizing high-end design, illustration, scanning and integrated page layout software packages.

GCM300 - Digital Photography

This course emphasizes techniques involved in color imaging and digital image manipulation by means of a computer. It will focus on developing the necessary skills to perform digital scanning, digital photography, and preparing images for output. Pre-requisite: GCM 220 or permission of the instructor. (3 crs.) .

GCM302 - Lithographic Techniques

An in-depth study of the lithographic process focusing on line and halftone reproduction of graphic materials. Assigned projects require students to learn the operations of a lithographic press through hands on activities and simulator exercises to reinforce lecture presentations. Production workflow is analyzed and evaluated through class projects. Substrates and inks are studied to show the effect on specific projects, and specific problems related to each.

GCM311 - Advanced Screen Printing Techniques

A study of the techniques used for transfer of line and tonal images on a variety of substrates commonly used in the screen printing field. Each student has the opportunity to identify, calibrate and print upon selected substrates. The student generates specifications, estimates, and procedures for the production of self-directed screen printed products. Ultraviolet curing theory and practice, statistical process control, and current trends in screen printing are analyzed for application through student coursework.

GCM320 - Digital Video

This course explores digital video from the inception of an idea to the delivery of the finished video. Students will develop and use their understanding of video concepts, storytelling, camera use, video editing, and exporting to create videos for the Internet, multimedia presentations and video broadcasts. Source footage comes from photos, previously shot footage, or footage shot using the University's equipment or the student's camera and is edited on using commercial video editing software. The course is designed to provide the students with 30 hours of lecture instruction and 45 hours of laboratory-based learning per semester.

GCM330 - Flexography and Package Printing Processes

This course provides an in-depth study of the processes and techniques involved in the printing and converting of packaging and labeling materials. Laboratory applications include the design, preparation and flexographic printing and converting of various paper, foil and plastic substrates. Emphasis is placed on establishing repeatability of the printing process by controlling variables. Methods and techniques of quality assurance are implemented as an integral part in the production of flexographic printed products.

GCM331 - Web Publishing

This course examines web publishing and what makes an accomplished web designer. Students will design, develop, evaluate, and validate web pages that include HTML/XHTML language syntax, dynamic scripting, and server-based support and incorporate elements such as animations, sounds, and video. Dynamic tools and techniques such as XML, CSS, PHP, AJAX, JavaScript and Java, are highlighted. The course is designed to provide the students with 30 hours of lecture instruction and 45 hours of laboratory-based learning per semester.

GCM340 - Computer Animation and 3D Imaging

This course deals with the use of computers to create and animate three-dimensional appearing objects. Topics will include production strategies, basic modeling concepts, rendering, lighting, virtual cameras, and animation. Students will learn the fundamentals in the classroom and apply them in laboratory activities. The course is designed to provide the students with 30 hours of lecture instruction and 45 hours of laboratory-based learning each semester.

GCM342 - Estimating and Cost Analysis

A critical examination of the operations involved in the production of graphic materials for the purpose of determining costs of the operations to be included. The procedures necessary to assemble this information to produce estimates of typical printing matter are discussed. The identification and study of cost centers as they relate to the hour costs and ultimately to the selling price are examined. Students are required to prepare a number of cost estimates for the course.

GCM365 - Color Imaging

Primary emphasis is placed on developing an understanding of the nature of light, the nature of color and its relation to the print reproduction process. Topics related to color perception, the human visual system, color communication and color management are presented. Digital pre-media, color correction and digital asset management concepts are introduced. The use of various color control devices is discussed and employed in the laboratory. Special techniques required to prepare projects, manipulate the images and produce them by conventional and digital methods are also covered through hands-on development.

GCM370 - Advanced Lithographic Techniques

A continuation of GCM302 Lithographic Techniques, building on and expanding topics covered, and introducing advanced topics. Ink color trapping theory is studied and put into practice in multicolor print projects. Multi-color images such as duotones and full color images studied in other classes are further explored by actual print projects using them. Students learn the importance of accurate proofing and incorporate proofing steps into lab projects. Quality Control devices are studied and used on all projects. Imposition theory is put into practice and advanced imposition techniques are studied. Impact of imposition on finishing and binding operations is studied. Advanced operations such as varnish treatments, metallic ink use, diecutting, variable data and images, and complex folding are studied and incorporated into projects as possible. Hard cover book binding techniques are studied as are modern coating techniques such as aqueous and UV coatings.

GCM380 - Advanced Flexographic Techniques

This course provides an in-depth study of the processes and techniques involved in the printing and converting of packaging and labeling materials. Laboratory applications include the design, preparation and flexographic printing and converting of tonal and special effects images on various substrates. Emphasis is placed on establishing repeatability of the printing process by controlling variables related to advanced flexographic reproduction. Methods and techniques of quality assurance are implemented as an integral part in the production of flexographic printed products.

GCM406 - Digital Workflow and Print Technology

This course will introduce the student to the components and terminology of digital printing and workflow technology as a basis for understanding the applications in field of digital printing. Through a series of research, laboratory and computer-based activities, the student will experience the role of graphical user interfaces and various computer peripherals used to support digital printing and imaging. Variable data printing and multi-channel applications are investigated.

GCM410 - Digital Portfolio

The course focuses on the integration of multimedia components including conventional photography/scanned images, digital photography, stock art/images, animation, sound and videography for the purpose of achieving effective assessment portfolios. Emphasis will be placed on the process of integrating the assessment components using various hardware platforms and software tools, and incorporating basic image manipulation. As a terminating project, the student will create and master a CD-ROM based professional digital portfolio. Students should have a resource bank of materials suitable for inclusion in a professional digital portfolio. They must have a working knowledge of computer operating systems for this course.

GCM420 - Technical Studies in Graphic Communications

This course involves, but is not limited to, directed study, special projects, institutes, or workshops in Graphics and Multimedia. Subject areas are organized according to student needs and will be designed to cover theory and/or practices going beyond the scope of regular coursework. Course content is planned cooperatively between the student(s) and the instructor. A course contract is prepared and will include: the objectives to be achieved, the procedures to be followed, any special conditions, the expected findings, and specifications for the evaluation of activities.

GCM445 - Printing Production Planning and Control

This course focuses on the application of printing production management and operations concepts and techniques. It is concerned with long-term issues of strategic importance such as equipment investment, plant layout and organizational structure. It emphasizes items of day-to-day administrative importance: production planning, scheduling and control; inventory control and purchasing; production cost analysis, quality control and management. Pre-requisite: GCM 342 (3 crs.)

GCM470 - Web Offset

This course is a comprehensive study of the web offset printing industry and covers both heatset and non heatset printing. The student will study all aspects of prepress, press, and post press activities that are unique to web offset printing. The course includes the design and printing of two magazine format products to be printed on a heatset web offset press and a non heatset web offset press. Pre-requisite: GCM 365, GCM 370 (3 crs.)

GCM485 - Graphics Seminar

This is an all-encompassing seminar-type course designed to provide graduating seniors in graphic communication with opportunities to enhance their knowledge base in the following areas: process photography/photographic techniques, lithographic applications, layout and design, estimating /cost analysis, paper/ink, electronic imaging, desktop publishing, screen printing and flexography. Additionally, students will be exposed to selected visitation sites, guest lecturers from the field, and an exploration of current problems and issues relating to the graphic communications industry. Each student is required to do a major research paper on a particular problem or issues relating to the graphics industry. Career services workshops will also be included. Pre-requisite: Senior standing. (3 crs.)

GCM495 - Graphic Communications Internship

The Graphic Communications Technology internship is designed to allow students to gain practical employment experience and to build upon the fundamental knowledge and skills that they developed in earlier courses. Student interns will expand their basic knowledge and skills through research efforts, problem solving, and practical applications in a print manufacturing technology-related research or business environment. Students participating in an internship program gain valuable hands-on experience in solving technical problems and in working with people in a real-world setting. Student interns are placed with an organization, which most nearly approximates employment goals. If this is not possible, students are placed in some type of graphics environment, which is available at the time. The intent of the internship is to provide students with practical work experience in an environment in which they will be dealing with real problems requiring real solutions in a relatively short time frame. Advisor and Department chairperson approval is required before course enrollment.