A picture of the green and blossoming Quad at CAL UA picture of the green and blossoming Quad at CAL U

Goal Seven

To continue to enhance the use of existing resources and develop/ increase new sources of revenue.


Objective 7.1:

Explore the potential of offering executive-level conferencing/training on the campus to enhance revenues and effectively utilize residence halls during the summer months.

  • Method: Implement executive conferencing on campus to provide supplemental support for University goals and student scholarships.

Success criteria: An Office of Executive Conferencing will be created to manage this initiative; a Director of Executive Conferencing and a clerical support person will be hired for this office; the Convocation Center will be designed and equipped to optimize its use for executive-level conferences.

  • Method: Meet with FranklinCovey representatives to discuss the possibility of partnering on national conferences and utilizing the campus as a site for regional conferences and/or facilitator training; prepare a proposal to host at least one event per year for the next three years.

Success criteria: A partnership agreement will be signed by 2010 and a conference or training session will be held on campus.

Objective 7.2:

Continue to expand the 7 Habits Endowed Scholarship initiative. (See Goal 6.1)

  • Method: Promote the benefits of 7 Habits leadership training to corporations/employers; continue to offer 7 Habits leadership training to employers for an established fee, using certified volunteer trainers and directing the savings to an endowed scholarship in the organization’s name.

Success criteria: 7 Habits leadership training will be provided to at least one new corporation or employer each year through 2012, increasing the number/amount of endowed scholarships.

Objective 7.3:

Continue to expand the niche programs in Global Online to enhance revenue and increase enrollments at both the graduate and undergraduate levels; introduce an online undergraduate completion program through Evening College (See Goal 1.7)

  • Method: Conduct feasibility studies and prepare proposals on new programs to be added; seek PASSHE and Board of Governors approval; market, recruit students and initiate new cohort programs.

Success criteria: At least one new Global Online program that contributes revenue to the University and meets students’ needs will be implemented per year for the next three years.

Objective 7.4:

Design and implement an effective fundraising program that includes the Annual Fund, Planned Giving and a second Capital Campaign, to be announced in 2009, with a goal of raising $35 million for the University and endowed scholarships.

  • Method: Contract with a consultant to examine the current organizational structure for the Development area and make recommendations for the most effective means to accomplish the goals of the Annual Fund, Planned Giving and Capital Campaign.
  • Method: Create a list of naming opportunities for potential donors.
  • Method: Create an effective online donation mechanism that will be easy for donors to use and allow for client data and feedback.

Success criteria: The public phase of the Capital Campaign will be announced at the 2009 President’s Gala and the goal of $35 million will be secured by 2012; the number of endowed scholarships and the value of these will double over the next three years; the dollar amount given to the Annual Fund will increase by 25% per year for the next three years; an effective online donation mechanism will be implemented by 2009.

Objective 7.5:

Create and implement programs to increase the alumni participation rate.

  • Method: Expand the number of Affinity Groups and Giving Societies.

Success criteria: The alumni participation rate will increase in each of the next three years with a goal of raising it from the current 12% to 20% or better by 2012.

Objective 7.6:

Continue to generate surplus revenues over expenditures to allow for additional financial flexibility in the years ahead.

  • Method: Continue to improve productivity so that existing resources can be utilized more effectively.

Success criteria: Faculty productivity will increase by 3% annually in 2010-11 and 2011-12.

  • Method: Continue to invest in energy-saving initiatives throughout the campus.

Success criteria: Through 2012, the University will maintain its position as a leader in energy efficiency as documented by the annual Utility Usage Report prepared for PASSHE by the Penn State Facilities Engineering Institute.

  • Method: Continue to increase enrollment in the Global Online program. (See Objective 1.6)

Success criteria: Enrollment in the Global Online program will increase by 10% by 2012.

Objective 7.7:

Work with the Chancellor and the Board of Governors to identify restrictive and outdated policies that cost the University time/money and eliminate them so the campus can be more effective and efficient in its management of University processes.

  • Method: Conduct a comprehensive review of the Board of Governors policies and provide the Chancellor’s Office with a list of outdated/restrictive policies; suggest possible revisions or elimination strategies.

Success criteria: A comprehensive review will be conducted and information submitted to the Chancellor’s Office by May 2010.

Objective 7.8:

Expand efforts to identify outside resources to help finance research, service and learning.

  • Method: Develop a comprehensive University-wide strategy to identify and increase the number/ type of grant applications (federal, state, private) and the number of Foundation applications.

Success criteria: Increase the number of faculty seeking grants or external support, as well as the overall dollars in active status as of June 30 from $6.7 million to $8.5 million by 2012.

  • Method: Continue and expand the Grant Writers’ Fellowship program.

Success criteria: The number of faculty enrolled in the Grant Writers’ Fellowship program will increase by 10 faculty members per year.

  • Method: Foster awareness and successful applications of faculty in pursuit of Fulbright Scholar or Fulbright Specialists programs.

Success criteria: At least one faculty member will take part in the Fulbright Scholar Program and one faculty member will take part in the Fulbright Specialists Program by 2012.

Objective 7.9:

Expand efforts to identify resources to finance the Internship Award Fund, which helps to offset the costs of participating in high-quality internship experiences.

  • Method: Seek support for the Internship Award Fund from businesses and corporations that accept University students as interns.

Success criteria: The dollar amount and number of internship awards will be measured in Fall 2009 with a goal of increasing support for the Award Fund by 5% each year through 2012.