Ad campaign begins for Pennsylvania Western University.
After nearly two years of hard work and tremendous collaboration to create Pennsylvania Western University, advertising for PennWest begins this week.
As part of our “soft launch” to announce PennWest, we’ll be running both traditional advertising — TV, streaming video, radio and billboards — and digital ads.
The soft launch is aimed at building awareness of PennWest. A more robust “brand launch” is planned for late August/early September as we welcome our first class of PennWest students and deploy a more comprehensive marketing strategy.