FROM: Marketing Services
RE: You are invited to help us define our University brand.
Sent: 10/18/2017 9:56:16 AM
To: Students, Faculty, Staff

 Registration is not required but recommended as sessions are limited to 40 participants.   

Register at

It is our pleasure to announce an exciting new project under way at California University of Pennsylvania! Cal U has retained Dartlet to help us with an important research and consensus-building project to clarify and define “who we are,” as well as provide opportunities for growth in enrollment, reputation and awareness for the institution.


There are two types of workshops available to you — Personality and Messaging Platform — and you are invited to attend both of them. There is no requirement to attend both, or one before the other.

Personality workshops define the authentic human personality of Cal U both today and tomorrow. 

Our schedule for these sessions is as follows:

Monday, October 23, 2017 

Tuesday, October 24, 2017

Messaging Platform workshops cascade these insights into messaging and storyline outcomes. The result is a powerful, long-term communication tool for the whole institution.

Our schedule for these sessions is as follows:

Wednesday, October 25, 2017

Thursday, October 26, 2017



These workshops are intended to be fun, engaging, and informative. Come prepared to share as Dartlet helps us think about Cal U in a whole new way.

Thank you in advance for your participation and active involvement in this important work. Your voice determines the outcome of this project!

Please contact Keli Henderson  or Denise King with any questions.



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