Information systems management students work with computers. Information systems management students work with computers.

BRANDING EXPERTS READY TO MEET WITH STUDENTS

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Posted on February 21, 2013

Two speakers from the corporate headquarters of American Eagle will meet with Cal U students to discuss their experiences with branding and marketing.

Students in marketing, business, public relations, communications and other programs can meet with Anthony and Lauren Cabral at 11 a.m. Feb. 26 in Eberly Hall, Room 110.

The Cabrals plan to discuss their background as branding and marketing specialists, the role of branding in a nationally recognizable company, and any other topics that students wish to cover.

Both Lauren and Anthony Cabal help to steer American Eagle's image through various strategies that “construct the brand” and maintain coherent brand identity in the eye of the consumer.

The couple has traveled to store openings in Dubai, Tokyo and Mexico City to oversee the coherence of the clothier’s brand in those international flagship stores, and Lauren Cabral has helped to launch a new brand for American Eagle.

The talk is free, and the public may attend. For more information, contact Dr. Greg Spicer at spicer@calu.edu