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CLO 'Dream job'

Sidney Popielarcheck '18

As office spaces go, Sidney Popielarcheck’s is a dandy — the Benedum Center for the Performing Arts, in the Pittsburgh’s Cultural District.

As communications coordinator for the theater organization, she helps the CLO promote its summertime shows at the Benedum, year-round performances at the CLO Cabaret, and its holiday production of A Musical Christmas Carol at the
Byham Theater.

She describes it as a dream job that combines two loves: theater and marketing. “My favorite days are when we open a
new show. I’m responsible for uploading show photos to our website and building email blasts that go to over 80,000 patrons,” she says.

“Watching the show we’ve been working so hard to put up makes it all worth it.”

When she came to Cal U as a theater major, Popielarcheck envisioned a career on the stage.

“I love performing, but I’ve always been interested in the behind-the-scenes aspect of theater. When I started to discover that I was interested in marketing, I asked Dr. (Michele) Pagen if I could run the theater program’s social media accounts,” she recalls.

“I also picked up some marketing and communication classes along the way.”In 2017, Popielarcheck completed a marketing and public relations internship with the CLO. She started there full time on the Monday after Commencement.

“Take advantage of every opportunity,” she advises. “I wouldn’t have gotten this job without the internship.”

And she wouldn’t have wanted the internship without some exploration at Cal U.

“Even up until my junior year, I wanted to perform,” Popielarcheck says. “It’s OK if you aren’t sure what you want to do yet.
Try everything.

“It is amazing to work in the Benedum Center every day,” she adds. “This is my dream job, and you can have one, too!”

— By Wendy Mackall, Communications director at Cal U

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