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Inspired by science

Lucie Fremeau '13

Lucie Fremeau ’13 works in the space where science and creativity converge.

She’s an account supervisor at BGB Group, a New York City agency that provides scientific communications, strategic consulting, market research and promotional support for some of the world’s best-known names in the pharmaceutical industry.

“It’s such an incredible company,” says Fremeau, who earned her Cal U degree in communication studies with a concentration in public relations and a minor in political science.

“We truly become our clients’ partners as we connect pharmaceutical companies with patients and physicians.”

Fremeau’s career path pointed her repeatedly toward the Big Apple. As an undergraduate she interned at the Fox News Channel’s New York headquarters, and she briefly returned to its digital division, Foxnews.com, after graduation.

Next came a series of roles at Merkle, a Pittsburgh-based performance marketing agency where Fremeau honed her skills in social media, search engine optimization and digital advertising. A “new business” assignment introduced her to a pharmaceutical client — “and I fell in love with doing something creative, yet grounded in science.”

Before long, Fremeau found herself back in New York, as Merkle’s on-site representative in the pharmaceutical client’s office. Her 2016 move to BGB Group’s Manhattan headquarters was a wonderful next step.

Some of her BGB colleagues have advanced degrees in medicine, biology or nursing; others are top artists, copywriters, or digital marketing specialists.

“I work with a broad range of people who are so, so smart,” says Fremeau, whose portfolio focuses primarily on diabetes, the blood disorder hemophilia, and rare diseases.

“I love doing creative work that also involves some scientific thought.”

Fremeau’s Cal U studies didn’t focus on science, but a strong background in writing and communication skills prepared her to take on the challenge. And “one class in particular, Communication Research, taught me to conduct in-depth research and be analytical.”

Now she thrives on a career she describes as “fast-paced and exciting.” She especially enjoys market research and her work with advisory boards.

“We recruit top doctors from across the United States and around the world. It’s wonderful to hear firsthand how our work affects them and their patients.”

By Christine Kindl, communications director at Cal U

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