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Grounded in Graphics

Patrice Resch '12

A Cal U program that balances creativity with business savvy helped Patrice Resch '12 design her New York City dreams.

"I have always excelled at projects rather than test-taking," says Resch, who earned her degree in graphic communications - a program now known as graphics and multimedia technology.

"I enjoyed putting my creativity to the test, and this major was the perfect combination of creativity and hands-on experience."

Resch says her work as a student lab assistant allowed her to dive deeper into the graphics production process. And getting involved in extracurricular activities opened doors to professional development.

One of her favorite Cal U experiences was attending the Specialty Graphic Imaging Association (SGIA) conference with the Screen Printing Student Association.

"The SGIA conference showcases print technologies, companies and innovative industry trends," she explains. "It was uncommon for students to attend this professional conference, and it was an eye-opening experience."

Resch has attended the conference as a working professional, too. After relocating to New York City, she worked as an associate manager of marketing production for specialty apparel brands including Ann Taylor, LOFT and Lou & Grey.

Now she's a program manager for a creative branding company, where she oversees strategy and project timelines for 3-D and 2-D designs.

Resch credits her Cal U education with giving her a competitive advantage.

"The graphics and multimedia technology major has given me a leg up against the competition when interviewing for print production roles," she says.

"I had a strong knowledge base in graphics, screen-printing and photography before I got into the industry."

She enjoys her urban lifestyle and has a few words of wisdom for Cal U graduates looking to thrive in the Big Apple.

"Don't settle until you find a career you are passionate about. New York City is a huge place with ample opportunities, especially if you have a specialized skill set."

By Kayla Kuntz, social media manager at Cal U

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