Bachelor of Arts in Communication Studies: Public Relations Concentration
The Public Relations concentration in the Department of Communication Studies seeks to create graduates with a broad understanding of the many factors at play in formulating effective public relations messages and campaigns. Students in this area of concentration focus on better understanding how PR messages are invented and circulate among various publics.
For information regarding specific courses in our Public Relations concentration, take a look at the communication studies courses from our Course Catalog.
The following eight-semester schedule of courses provides a recommended framework for completing the Public Relations concentration in four years.
| Course | Credits |
|---|---|
COM 100 Perspectives on Communication | 3 crs. |
COM 101 Oral Communication | 3 crs. |
ENG 101 English Composition I | 1 crs. |
General Education Courses | 6 crs. |
| Course | Credits |
|---|---|
ENG 102 English Composition II | 3 crs. |
COM 106 Introduction to Mass Communication | 3 crs. |
General Education Courses | 9 crs. |
| Course | Credits |
|---|---|
ENG 167 Journalism I OR ENG 169 Journalism II | 3 crs. |
General Education, Minor or Elective Courses | 12 crs. |
| Course | Credits |
|---|---|
COM 203 Introduction to Public Relations | 3 crs. |
ART 127 Introduction to Graphic Design | 3 crs. |
General Education, Minor or Elective Courses | 9 crs. |
| Course | Credits |
|---|---|
COM 303 Public Relations Applications | 3 crs. |
COM 350 Persuasian COM 381 Communication Research Techniques | 3 crs. 3 crs. |
General Education, Minor or Elective Courses | 9 crs. |
| Course | Credits |
|---|---|
COM 370 Communication Law and Policy | 3 crs. |
| Specialized Writing Elective | 3 crs. |
General Education, Minor or Elective Courses | 9 crs. |
| Course | Credits |
|---|---|
COM 490 Communication Theory | 3 crs. |
COM 436 PR Cases and Problems | 3 crs. |
General Education, Minor OR Elective Courses | 9 crs. |
| Course | Credits |
|---|---|
COM 438 PR Campaign Management | 3 crs. |
General Education, Minor OR Elective Courses | 12 crs. |
**Specialized Wrting Electives for Students in Public Relations: COM 331 RTV Writing: Commercials and COM 332 RTV Writing: News.
