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Bachelor of Arts in Communication Studies: Public Relations Concentration

The Public Relations concentration in the Department of Communication Studies seeks to create graduates with a broad understanding of the many factors at play in formulating effective public relations messages and campaigns. Students in this area of concentration focus on better understanding how PR messages are invented and circulate among various publics. 

For information regarding specific courses in our Public Relations concentration, take a look at the communication studies courses from our Course Catalog.

The following eight-semester schedule of courses provides a recommended framework for completing the Public Relations concentration in four years.

The following eight-semester schedule of courses provides a recommended framework for completing this program of study in four years.

First Semester – 16 credits
CourseCredits

UNI 100 First-Year Seminar                                                          

1 cr.

ENG 101 English Composition I

3 crs.

COM 100 Perspectives on Communication                                 

3 crs.

COM 101 Oral Communication

3 crs.

General Education Courses

6 crs.

Second Semester – 15 credits
CourseCredits

ENG 102 English Composition II                                                    

3 crs.

COM 106 Introduction to Mass Communication

3 crs.

General Education Courses

9 crs.


Third Semester –- 15 credits
CourseCredits

Specialized Writing Elective                                                            

3 crs.

COM 203 Introduction to Public Relations

3 crs.

General Education Courses and/or Minor and/or Elective Courses9 crs.

Fourth Semester – 15 credits
CourseCredits

COM 303 Public Relations Applications                                                            

3 crs.

ART 127 Intro to Graphic Design

3 crs.

General Education Courses and/or Minor and/or Elective Courses

9 crs.


Fifth Semester – 15 credits
CourseCredits 

COM 381 Communication Research and/or Specialized
Writing Elective and/or General Education Courses,
Minor OR Elective Courses        

15 crs.

Sixth Semester – 15 credits
CourseCredits 

COM 350 Persuasion                                                                

3 crs.

COM 370 Communication Law and Policy

3 crs.

COM 381 Communication Research and/or Specialized
Writing Elective and/or General Education Courses,
Minor OR Elective Courses

9 crs.

Seventh Semester – 15 credits
CourseCredits

COM 436 PR Cases and Problems                                                

3 crs.

COM 499 Career Design Strategies and/or COM 490 Communication Theory and/or
COM 381 Communication Research and/or Specialized Writing Elective and/or
General Education Courses, Minor or Elective Courses

12 crs.

Eighth Semester – 15 credits
CourseCredits

COM 438 PR Campaign Management                                           

3 crs.

COM 499 Career Design Strategies and/or COM 490 Communication Theory and/or
COM 381 Communication Research and/or Specialized Writing Elective and/or
General Education Courses, Minor or Elective Courses

12 crs.



General Education Options (12 crs.):

ENG 102 Intermediate Composition (3 crs.), COM 230 Argumentation and Debate (3 crs.). Choose one: any approved course in ethics, values and multicultural awareness (3 crs.). Choose one: any approved course in the humanities, social science or fine arts (3 crs.).

Additional Requirements (not counted toward the General Education requirements):

Special Experience Course (One course required) – COM 499 Career Design Strategies

Upper-Division Writing Component Courses (Two courses required) – COM 490 Communication Theory and one of the following: COM 331 Radio/TV Writing Commercials, COM 332 Radio/TV  Writing News, COM 335 Radio/TV Writing Drama, COM 461 Communication Criticism

Laboratory Course (One course required) – any approved laboratory course

Specialized Writing Electives (Two courses required) – ENG 167 OR 169 (students cannot receive major credit for both of these courses), COM 331 Radio/TV Writing Commercials, COM 332 Radio/TV Writing News, COM 335 Radio/TV Writing Drama