AcademicsAcademics

Bachelor of Arts in Communication Studies: Public Relations Concentration

The Public Relations concentration in the Department of Communication Studies seeks to create graduates with a broad understanding of the many factors at play in formulating effective public relations messages and campaigns. Students in this area of concentration focus on better understanding how PR messages are invented and circulate among various publics. 

For information regarding specific courses in our Public Relations concentration, take a look at the communication studies courses from our Course Catalog.

The following eight-semester schedule of courses provides a recommended framework for completing the Public Relations concentration in four years.

First Semester – 16 credits
CourseCredits

COM 100 Perspectives on Communication

3 crs.

COM 101 Oral Communication

3 crs.

ENG 101 English Composition I

1 crs.

General Education Courses

6 crs.

Second Semester – 15 credits
CourseCredits

ENG 102 English Composition II

3 crs.

COM 105 Survey of Radio, TV, and Film

3 crs.

General Education Courses

9 crs.

Third Semester –- 15 credits
CourseCredits

ENG 167 Journalism I

3 crs.

General Education, Minor OR Elective Courses

12 crs.

Fourth Semester – 15 credits
CourseCredits

COM 203 Introduction to Public Relations

3 crs.

GCT 240 Electronic Desktop Publishing

3 crs.

General Education, Minor OR Elective Courses

9 crs.

Fifth Semester – 15 credits
CourseCredits

COM 303 Public Relations Applications

3 crs.

PR Writing Elective

3 crs.

*General Education, Minor OR Elective Courses

9 crs.

Sixth Semester – 15 credits
CourseCredits

COM 370 Communication Law and Policy

3 crs.

COM 438 PR Campaign Management

3 crs.

PR Writing Elective

3 crs.

*300- or 400-Level General Education, Minor OR Elective Courses


Seventh Semester – 15 credits
CourseCredits

COM 481 Communication Research Techniques OR COM 490 Comm. Theory

3 crs.

COM 484 PR Cases and Problems

3 crs.

* 300- or 400-Level General Education, Minor OR Elective Courses

9 crs.

Eighth Semester – 15 credits
CourseCredits

COM 481 Communication Research Techniques OR COM 490 Comm. Theory

3 crs.

*General Education, Minor OR Elective Courses

12 crs.

*48 credits must be taken in 300- or 400-level courses to graduate.