Music Business Degree

Music Business Degree Bachelor of Science (B.S.) in Commercial Music Technology: Music Business Concentration

About the Music Business Degree

Find your future where music and business intersect.

Whether you’re a musician with an enterprising spirit or an entrepreneur with a passion for music, a degree in music business can prepare you for success in the U.S. music industry, which annually generates more than $19 billion in revenue.

Built on California University of Pennsylvania’s innovative B.S. in Commercial Music Technology degree, the interdisciplinary music business concentration merges business and music courses in a program that also draws on fields such as digital media technology, theater, management and marketing.

In addition to formal music training, you’ll gain hands-on skills in recording technology plus expertise in areas such as business law, business management, sales and marketing, and business law.

You’ll graduate career-ready in just four years of on-campus study, or follow the fast-track option directly to Cal U’s MBA program.

Turn your passion for music into a career.

As a music business major, you’ll develop the knowledge and skills required for high-impact careers in the fast-moving music industry, whether you’ve set your sights on a career as a personal manager, booking agent or concert promoter. Other avenues include music publishing, sales and marketing, or audio production for television, films or videogames.

Music business majors at Cal U take part in weekly meetings with guest speakers who share their experiences – and offer tips – either live or via Skype from music industry hot-spots across the country. Recent speakers include:

  • Writer and producer Joe West, who has worked with artists such as Keith Urban, Toby Keith and Tim McGraw.
  • Los Angeles producer Bobby Owsinski, author of 20+ books on recording, music production and social media in the music business.
  • Greg Vizza, a specialist in architectural acoustic design for studios, theaters and concert halls.
  • Producer and recording engineer Greg Gordon, who has worked with dozens of punk rock, hip-hop and Motown artists.

PROGRAM HIGHLIGHTS: MUSIC BUSINESS

Audition Required: A previous musical background is preferred, and an audition is required for admission to Cal U’s commercial music technology and music business degree programs. But don’t stress – students admitted to Cal U have one year to prove themselves and prepare for the audition and program candidacy. View guidelines for auditions.

Hands-On Skills: Cal U provides music business majors with plenty of opportunities to apply their skills onstage, behind the scenes or in the studio. On-campus classes immerse you in a supportive learning environment where you can gain experience as a performer or a sound engineer, or try your hand at audio post-production, digital video production, radio and more.

Top Internships: Brush up your resume with help from the Career and Professional Development Center, then visit the Internship Center for tips on gaining valuable real-world experience. Guided by Cal U faculty, our studentshave found internships in some of the nation’s hottest cities for music, including Nashville, Atlanta, Austin, Pittsburgh and New York City.

Learn more about applying

11 
On-campus instrumental and vocal ensembles for students interested in performing.
$100K+ 
Annual earnings potential for successful concert promoters, according to Inside Jobs.
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Degree Benefits

All music business students build a solid foundation in music technology, music and business basics. You’ll customize your program by selecting the instrument and performance ensembles that suit your talents, and choosing a group of business elective courses that focus your studies on sales and marketing, entrepreneurship, or law. Music technology practicums, internships, senior projects and recitals are opportunities to showcase your learning.

 
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Graduate Outcomes

What are some careers in the music business? A 2018 Forbesfeature lists music industry careers with potential for six-figure earnings, including videogame audio directors, film/TV music supervisors, booking agents, recording engineers and road managers for successful artists. Cal U’s music business concentration also is geared toward entrepreneurs whose businesses require an insider’s knowledge of the music industry.

 
COMMERCIAL MUSIC TECHNOLOGY (B.S.) MUSIC BUSINESS CONCENTRATION
A Music Business Degree student plays the violin.

Practice Makes Perfect

It takes a musician to truly understand the music business, so students admitted to the program receive formal musical training. Keyboard Class and courses in Comprehensive Musicianship are required, and skilled musicians offer private instruction in voice, guitar, bass guitar, piano, strings, woodwinds and percussion.

A student with a guitar stands in the hallway.

Find Your Niche

Whether you love gospel or rock, a cappellaharmonies or a swinging jazz band, you’ll find like-minded musicians at Cal U. The six performance ensemble credits required for the music business degree can be the starting point for friendships and professional connections that last a lifetime.  

B.S., Music Business - Courses

Curriculum
Course Credits
Freshman Year  
First-Semester 15
GCM 180 Multimedia Foundations 3
MUS 100 Introduction to Music 3
MUS 211 Keyboard Class 3
MUS 215 Comprehensive Musicianship I 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
UNI 100 First-Year Seminar 1
   
Second Semester 14
ENG 101 English Comp I 3
MUS 275 Music and Recording Technology I* 3
MUS 315 Comprehensive Musicianship II* 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Course 3
   
Sophomore Year  
Third Semester 17
BUS 100 Intro to Business 3
CMD 221 Speech Science 3
MUS 375 Music and Recording Technology II** 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Courses 6
   
Fourth Semester 17
BUS 242 Business Law I 3
MKT 300 Principles of Marketing 3
MUS 300 Jazz: History, Form and Analysis 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
Business Elective 3
General Education Course 3
   
Junior Year  
Fifth Semester 14
THE 211 Lighting I** 3
MGT 300 Principles of Management 3
MUS 314 The Music Industry** 3
MUS Applied Instruction 1
MUS Performance Ensemble 1
General Education Course 3
   
Sixth Semester 15
MUS Applied Instruction 1
MUS History, Forms and Analysis Elective 3
MUS Performance Ensemble 1
Business Elective 3
General Education Courses 6
Special Experience - Music Business Practicum 1
   
Senior Year  
Seventh Semester 14
Business Electives 6
Business Ethics Requirement 3
MUS Applied Instruction 1
Special Experience - Music Business Practicum 1
General Education Course 3
   
Eighth Semester 14
ACT 200 Financial Accounting (Suggested Elective) 3
Free Electives 6
MUS Applied Instruction 1
Special Experience - Music Business Internship 4
Total 120 

* Offered in spring only.

** Offered in fall only.

Note: Developmental courses do not count toward the 120 credits necessary for graduation, but are calculated in your overall GPA.


Program Requirements


Course Credits
Core Requirements 18
MUS 211 Keyboard Class 3
MUS 215 Comprehensive Musicianship 3
MUS 275 Music & Recording Technology 3
MUS 314 The Music Industry: HF&A 3
MUS 315 Comprehensive Musicianship II 3
MUS 375 Music & Recording II 3
   
Performance Ensemble (select from list) 6
MUS 187 Guitar Ensemble 1
MUS 188 String Ensemble 1
MUS 191 Choir 1
MUS 192 California Singers 1
MUS 193 Gospel Choir 1
MUS 196 Jazz Ensemble 1
MUS 198 Marching Band 1
MUS 199 Concert Band 1
MUS 307 Special Music Project 1
   
Applied Instruction Electives (select from list) 8
Brass - MUS 109, 209, 309, 409 1
Piano - MUS 119, 219, 319, 419 1
Percussion - MUS 129, 229, 329, 429 1
Woodwind - MUS 149, 249, 349, 449 1
Voice - MUS 159, 259, 359, 459 1
Guitar - MUS 170, 270, 370, 470 1
String - MUS 179, 279, 379, 479 1
   
Special Experience Electives (select from list) 6
MUS 482 Music Tech Practicum Marketing 1-3 
MUS 485 Music Tech Practicum 1-3
MUS 488 Music Tech Internship 1-12
MUS 499 Senior Project/Recital 3
   
Business Courses 12
BUS 100 Introduction to Business 3
BUS 242 Business Law I 3
MGT 300 Principles of Management 3
MKT 300 Principles of Marketing 3
   
Business Ethics (select one) 3
BUS 342 Business, Society and Government 3
BUS 343 Corporate Social Responsibility 3
BUS 345* Business Ethics (required for Law Group, so Law Group students must choose additional ethics course above) 3
   
Business Elective Groups (choose one group)  
Law Group  
BUS 345* (see above) 3
BUS 346 Business Law II 3
MGT 375 Info Tech Ethics 3
MGT 376 Cyber Law 3
   
Entrepreneurship Group  
MGT 303 Entrepreneurship I 3
BUS 346 Business Law II 3
MGT 375 Info Tech Ethics 3
MGT 376 Cyber Law 3
   
Sales and Marketing Group  
MKT 320 Selling 3
MKT 321 Sales Management 3
MKT 351 Advertising 3
MKT 311 Marketing 3
   
Suggested Elective (among 12 to 15 credits of free elective)  
ACT 200 Financial Accounting  

Note: All prescribed courses, including general education courses, may not be substituted, except at the discretion of the music department.

Music Business Faculty

Greg Davis
Assistant Professor

davis_g@calu.edu

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Jan Fung
Private Instructor, Percussio
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Ralph Guzzi
Instructor

ralph@guzzimusic.com

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Dr. Yugo Ikach
Professor and Director of University Choir
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Ken Karsh
Private Instructor, Guitar
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Lisa Brovey Kovach
Adjunct Professor
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Nancy Lonich
Private Instructor, Piano
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Margaret "Greta" Schottman
Private Instructor, String
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Edward "Dane" Shultz
Private Instructor, Woodwind
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Brian Stahurski
Private instructor, bass guitar
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Dr. Frank Stetar
Assistant Professor of Music; Director of University Bands
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Dr. Randy Tillmutt
Assistant Professor

tillmutt@calu.edu

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Dr. Yana Tyulkova
Adjunct Professor

tyulkova@calu.edu

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Brandon VanSickle
Instructor

vansickle@calu.edu

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Joseph "Jay" Weaver
Private Instructor, Electric Guitar
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