Logos to be revealed at a pep rally at 11 a.m. Feb. 21 in the Performance Center.
Say good-bye to the beefy guy with the ’80s-style sweatband. It’s time to meet the new Vulcan.
Over the past 16 months, hundreds of students, faculty and staff have shared their opinions as part of the University’s overall rebranding initiative.
At 11 a.m. Feb. 21, Cal U will introduce its new brand elements, including an updated Vulcan logo.
Attend the pep rally in the Performance Center, and you’ll be among the first to see the new logos created for Vulcans Athletics and the University as a whole.
You might even take home a T-shirt or other swag showcasing the new designs.
Brand identity specialists at Carnegie Dartlet invited the entire Cal U community to participate in focus groups and online surveys that determined Cal U’s true “personality.” Based on that knowledge – plus on-campus and national surveys – they created up-to-date logos for Vulcan Athletics. Cal U’s own Creative Services team built on that research and held in-person polling to refresh the University symbols.
Mascot Blaze is among the VIPs who will be on hand to view the new Vulcan, along with University President Geraldine Jones, athletic director Karen Hjerpe, Cal U cheerleaders and dance team, student musicians and more. Ryan Barnhart, director of Alumni Relations, will emcee the event, which is open to all students, faculty, staff and alumni.
“Logos inspire loyalty, but if they aren’t refreshed every few years, they can begin to look dated,” says Christine Kindl, vice president for Communications and Marketing.
“These bold new designs honor our Cal U traditions. At the same time, they capture the spirit of our University and Vulcans Athletics today.”
For a limited time after the logo reveal rally, items with the new designs will be on sale at the Cal U Bookstore. Feb. 23 is T-Shirt Day at the women’s and men’s basketball games, and the first 100 fans to attend will receive shirts with the new logo.
The old-style Vulcan – as well as the “red block” and “Cal script” logos – will fade into Cal U history as the updated brand elements gradually take their place.
“Cal U doesn’t stand still. We are always moving forward,” Kindl says. “These logos reflect our history, our strength and our Vulcans pride. It’s an exciting time to be at Cal U.”